METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS
The draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual approach consists of forming specialised tourism products in accordance with the existing tourism de...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Faculty of Economics Pale University of East Sarajevo
2015-06-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| Subjects: | |
| Online Access: | http://zrefis.com/images/zrefis2015-10/47-54%20Seric%20and%20Jurisic.pdf |
| _version_ | 1797721901319061504 |
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| author | Neven Šerić Marijana Jurišić |
| author_facet | Neven Šerić Marijana Jurišić |
| author_sort | Neven Šerić |
| collection | DOAJ |
| description | The draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual approach consists of forming specialised tourism products in accordance with the existing tourism destination image. Another approach, prevalent in practice of developed tourism destinations is based on innovating the destination supply through accordance with the global tourism trends. For this particular purpose, it is advisable to choose a monitoring and analysis method of tourism trends. The goal is to determine actual trends governing target markets, differentiating whims from trends during the tourism preseason. When considering the return on investment, modifying the destination’s tourism offer on the basis of a tourism whim is a risky endeavour, indeed. Adapting the destination’s supply to tourism whims can result in a shifted image, one that is unable to ensure a long term interest and tourist vacation growth.
With regard to tourism trend research and based on the research conducted, an advisable model for evaluating tourism phenomena is proposed, one that determines whether tourism phenomena is a tourism trend or a tourism whim. |
| first_indexed | 2024-03-12T09:40:43Z |
| format | Article |
| id | doaj.art-186f1a1faa21447bb3957ddb32157cd9 |
| institution | Directory Open Access Journal |
| issn | 1840-3557 |
| language | English |
| last_indexed | 2024-03-12T09:40:43Z |
| publishDate | 2015-06-01 |
| publisher | Faculty of Economics Pale University of East Sarajevo |
| record_format | Article |
| series | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
| spelling | doaj.art-186f1a1faa21447bb3957ddb32157cd92023-09-02T13:16:41ZengFaculty of Economics Pale University of East SarajevoZbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu1840-35572015-06-0110475410.7251/ZREFIS1510047SMETHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDSNeven Šerić 0Marijana Jurišić1Faculty of economics Split, University of Split, CroatiaFaculty of Tourism and Hospitality Management, University of Rijeka, CroatiaThe draw and diversity of the destination’s offer is an antecedent of the tourism visits growth. The destination supply differentiation is carried through new, specialised tourism products. The usual approach consists of forming specialised tourism products in accordance with the existing tourism destination image. Another approach, prevalent in practice of developed tourism destinations is based on innovating the destination supply through accordance with the global tourism trends. For this particular purpose, it is advisable to choose a monitoring and analysis method of tourism trends. The goal is to determine actual trends governing target markets, differentiating whims from trends during the tourism preseason. When considering the return on investment, modifying the destination’s tourism offer on the basis of a tourism whim is a risky endeavour, indeed. Adapting the destination’s supply to tourism whims can result in a shifted image, one that is unable to ensure a long term interest and tourist vacation growth. With regard to tourism trend research and based on the research conducted, an advisable model for evaluating tourism phenomena is proposed, one that determines whether tourism phenomena is a tourism trend or a tourism whim.http://zrefis.com/images/zrefis2015-10/47-54%20Seric%20and%20Jurisic.pdfresearchtourismmarkettrendsmethodology |
| spellingShingle | Neven Šerić Marijana Jurišić METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu research tourism market trends methodology |
| title | METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS |
| title_full | METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS |
| title_fullStr | METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS |
| title_full_unstemmed | METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS |
| title_short | METHODOLOGICAL APPROACH AND MODEL ANALYSIS FOR IDENTIFICATION OF TOURIST TRENDS |
| title_sort | methodological approach and model analysis for identification of tourist trends |
| topic | research tourism market trends methodology |
| url | http://zrefis.com/images/zrefis2015-10/47-54%20Seric%20and%20Jurisic.pdf |
| work_keys_str_mv | AT nevenseric methodologicalapproachandmodelanalysisforidentificationoftouristtrends AT marijanajurisic methodologicalapproachandmodelanalysisforidentificationoftouristtrends |