What Influences Croatian Consumers’ Wine Choice?
Purpose – This research explores the habits of Croatian wine consumers and the importance of selected wine choice attributes, including price, Country of Origin (COO), grape variety, sugar content, color, brand, Protected Designation of Origin (PDO), traditional terms of kvalitetno vino KZP and vrhu...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2023-01-01
|
| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/437960 |