The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices

Background: Information technology has assisted in globalisation, which then assisted in making international trade easier. Consequently, businesses no longer compete with local competitors only but also with international ones, leading to intense competition in all business sectors. Businesses will...

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Main Authors: Rene Pellissier, Tshilidzi E. Nenzhelele
Format: Article
Language:English
Published: AOSIS 2013-06-01
Series:South African Journal of Information Management
Subjects:
Online Access:https://sajim.co.za/index.php/sajim/article/view/551
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author Rene Pellissier
Tshilidzi E. Nenzhelele
author_facet Rene Pellissier
Tshilidzi E. Nenzhelele
author_sort Rene Pellissier
collection DOAJ
description Background: Information technology has assisted in globalisation, which then assisted in making international trade easier. Consequently, businesses no longer compete with local competitors only but also with international ones, leading to intense competition in all business sectors. Businesses will hardly practice what they are not aware of and therefore needs to know about their competitive landscape. Competitive intelligence (CI) gathers information from both the internal and external business environments, and analyses these for use by decision makers. Whilst awareness of the importance of CI is wide, it is not practiced optimally, making the need for creating awareness of the benefits of CI important. Objectives: The objective of this research was to establish the influence of owners’ and managers' working experience of CI practice and awareness in the small and medium-sized enterprises (SMEs) environment. Method: This research was quantitative in nature and a questionnaire was used to collect data from SMEs owners and managers in The City of Tshwane Metropolitan Municipality. Results: This research indicates that SMEs in the study are aware of CI through education and training. Moreover, the study reveals that the working experience of owners and managers has a great influence on awareness and practice of CI and one should implement training programmes in this domain to assist with building competitive advantage. Conclusion: Small and medium-sized enterprises owners or managers’ years of working experience has a greater influence on awareness and practice of CI. Put differently, years of working experience is a great predictor of CI awareness and practice.
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spelling doaj.art-1894a436b60b4818ad3cb936c9632f732022-12-22T00:43:11ZengAOSISSouth African Journal of Information Management2078-18651560-683X2013-06-01151e1e610.4102/sajim.v15i1.551462The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practicesRene Pellissier0Tshilidzi E. Nenzhelele1Department of Business Management, University of South AfricaDepartment of Business Management, University of South AfricaBackground: Information technology has assisted in globalisation, which then assisted in making international trade easier. Consequently, businesses no longer compete with local competitors only but also with international ones, leading to intense competition in all business sectors. Businesses will hardly practice what they are not aware of and therefore needs to know about their competitive landscape. Competitive intelligence (CI) gathers information from both the internal and external business environments, and analyses these for use by decision makers. Whilst awareness of the importance of CI is wide, it is not practiced optimally, making the need for creating awareness of the benefits of CI important. Objectives: The objective of this research was to establish the influence of owners’ and managers' working experience of CI practice and awareness in the small and medium-sized enterprises (SMEs) environment. Method: This research was quantitative in nature and a questionnaire was used to collect data from SMEs owners and managers in The City of Tshwane Metropolitan Municipality. Results: This research indicates that SMEs in the study are aware of CI through education and training. Moreover, the study reveals that the working experience of owners and managers has a great influence on awareness and practice of CI and one should implement training programmes in this domain to assist with building competitive advantage. Conclusion: Small and medium-sized enterprises owners or managers’ years of working experience has a greater influence on awareness and practice of CI. Put differently, years of working experience is a great predictor of CI awareness and practice.https://sajim.co.za/index.php/sajim/article/view/551Competitive IntelligenceStrategic ManagementSmall and Medium EnterprisesCompetitive Advantage
spellingShingle Rene Pellissier
Tshilidzi E. Nenzhelele
The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices
South African Journal of Information Management
Competitive Intelligence
Strategic Management
Small and Medium Enterprises
Competitive Advantage
title The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices
title_full The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices
title_fullStr The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices
title_full_unstemmed The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices
title_short The impact of work experience of small and medium-sized enterprises owners or managers on their competitive intelligence awareness and practices
title_sort impact of work experience of small and medium sized enterprises owners or managers on their competitive intelligence awareness and practices
topic Competitive Intelligence
Strategic Management
Small and Medium Enterprises
Competitive Advantage
url https://sajim.co.za/index.php/sajim/article/view/551
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