| Summary: | Coastal land can be used by farmers to cultivate plants, including red chilies. Global climate change can affect the productivity of coastal land through changes in temperature so that production of red chilies is disrupted as a result, the supply of red chilies in the market is unstable. Therefore, this research was conducted with aim of describing the red chili supply chain and analyzing the performance of red chili supply chain produced from the cultivation of coastal land in terms of product flow, money flow, and information flow. The location of this research is coastal land in Bantul which was chosen deliberately because it is the highest area for red chili production in coastal land. Sampling of farmers in this study was carried out in stages from district to village level totaling 75 farmers from Manunggal farmer group. Sampling after farmers used snowball sampling technique, so that a total sample of 144 respondents consisted of 75 farmers, 1 auction market, 5 collectors, 21 retailers, and 42 household end consumers. Data analysis was carried out by describing the shape of image for red chili supply chain. Red chili supply chain performance was analyzed using scores and categories for product flow, cash flow, and information flow. The results of analysis show that supply chain of red chili cultivated on coastal land consists of three chains, namely (1) farmer-Manunggal auction market-collector I- retailer I-end consumer; (2) farmer-collector II-retailer II-end consumer; and (3) farmer- collector III-retailer III-end consumer. The best red chili supply chain performance is chain 2. The results of this study can be used as a source of information to choose the best performing supply chain.
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