Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model
In today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencin...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Debrecen
2022-02-01
|
| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/10133 |
| _version_ | 1819278723597205504 |
|---|---|
| author | Eszter Szabó-Szentgroti Gábor Szabó-Szentgróti |
| author_facet | Eszter Szabó-Szentgroti Gábor Szabó-Szentgróti |
| author_sort | Eszter Szabó-Szentgroti |
| collection | DOAJ |
| description |
In today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencing the behavioural intention and use behaviour of smart retail solutions (SRS). The proposed model was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Data was collected by conducting a questionnaire of 302 Hungarian respondents. Confirmatory factor analysis (CFA) and partial least squares (PLS-SEM) estimation were implemented. The results showed that behavioural intention is significantly and positively influenced by effort expectancy and it is significantly and negatively influenced by facilitating conditions. Most of the respondents are not yet regular users of SRS, and the market penetration of front-end intelligent solutions in retail is considered as rather low.
JEL code: M10, M31, O14
|
| first_indexed | 2024-12-24T00:16:33Z |
| format | Article |
| id | doaj.art-18cdcdcc5fcc4acf9aef887ff74b91ca |
| institution | Directory Open Access Journal |
| issn | 1789-221X 1789-7874 |
| language | English |
| last_indexed | 2024-12-24T00:16:33Z |
| publishDate | 2022-02-01 |
| publisher | University of Debrecen |
| record_format | Article |
| series | Apstract: Applied Studies in Agribusiness and Commerce |
| spelling | doaj.art-18cdcdcc5fcc4acf9aef887ff74b91ca2022-12-21T17:24:42ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742022-02-01153-410.19041/APSTRACT/2021/3-4/6Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 modelEszter Szabó-Szentgroti0Gábor Szabó-Szentgróti1Department of Business Administration, Institute of Economic Science, Hungarian University of Agri-culture and Life SciencesHungarian University of Agriculture and Life Sciences) In today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencing the behavioural intention and use behaviour of smart retail solutions (SRS). The proposed model was based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT2). Data was collected by conducting a questionnaire of 302 Hungarian respondents. Confirmatory factor analysis (CFA) and partial least squares (PLS-SEM) estimation were implemented. The results showed that behavioural intention is significantly and positively influenced by effort expectancy and it is significantly and negatively influenced by facilitating conditions. Most of the respondents are not yet regular users of SRS, and the market penetration of front-end intelligent solutions in retail is considered as rather low. JEL code: M10, M31, O14 https://ojs.lib.unideb.hu/apstract/article/view/10133smart retailUTAUT2consumer surveyCFASEM-PLSindustry 4.0 |
| spellingShingle | Eszter Szabó-Szentgroti Gábor Szabó-Szentgróti Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model Apstract: Applied Studies in Agribusiness and Commerce smart retail UTAUT2 consumer survey CFA SEM-PLS industry 4.0 |
| title | Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model |
| title_full | Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model |
| title_fullStr | Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model |
| title_full_unstemmed | Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model |
| title_short | Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model |
| title_sort | factors affecting acceptance of smart retail solutions in hungary an empirical study using utaut2 model |
| topic | smart retail UTAUT2 consumer survey CFA SEM-PLS industry 4.0 |
| url | https://ojs.lib.unideb.hu/apstract/article/view/10133 |
| work_keys_str_mv | AT eszterszaboszentgroti factorsaffectingacceptanceofsmartretailsolutionsinhungaryanempiricalstudyusingutaut2model AT gaborszaboszentgroti factorsaffectingacceptanceofsmartretailsolutionsinhungaryanempiricalstudyusingutaut2model |