Factors affecting acceptance of smart retail solutions in Hungary: an empirical study using UTAUT2 model
In today's digitalisation process, retail is also undergoing a transformation, with the emergence of new smart solutions. Integrating intelligent solutions into a business model means new strategic challenges for retailing companies. The aim of the research is to examine the factors influencin...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Debrecen
2022-02-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/10133 |