INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING
Rapidly developing technology fosters economic growth; unfortunately there are still many who have not used technological advances, especially in the marketing of agricultural products. This research aims to analyze the factors that affect the interest in the use of information technology in marketi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2019-12-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2019-12/article_07.pdf |
| _version_ | 1797727764914110464 |
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| author | Mutisari R. Nugroho C.P. Aprilia A. |
| author_facet | Mutisari R. Nugroho C.P. Aprilia A. |
| author_sort | Mutisari R. |
| collection | DOAJ |
| description | Rapidly developing technology fosters economic growth; unfortunately there are still many who have not used technological advances, especially in the marketing of agricultural products. This research aims to analyze the factors that affect the interest in the use of information technology in marketing agricultural products. Logistic regression is used to answer the research objectives. Farmers who have a high level of information technology knowledge have a higher chance of accessing information technology in marketing thus that information communication technology training are needed to improve farmers' welfare. |
| first_indexed | 2024-03-12T11:05:12Z |
| format | Article |
| id | doaj.art-18d300db07b548a5b8a9cf2b30fd3f58 |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T11:05:12Z |
| publishDate | 2019-12-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-18d300db07b548a5b8a9cf2b30fd3f582023-09-02T04:06:14ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842019-12-019612535910.18551/rjoas.2019-12.07INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETINGMutisari R.0Nugroho C.P.1Aprilia A.2Department of Agricultural Socio-Economics, Faculty of Agriculture, University of BrawijayaDepartment of Agricultural Socio-Economics, Faculty of Agriculture, University of BrawijayaDepartment of Agricultural Socio-Economics, Faculty of Agriculture, University of BrawijayaRapidly developing technology fosters economic growth; unfortunately there are still many who have not used technological advances, especially in the marketing of agricultural products. This research aims to analyze the factors that affect the interest in the use of information technology in marketing agricultural products. Logistic regression is used to answer the research objectives. Farmers who have a high level of information technology knowledge have a higher chance of accessing information technology in marketing thus that information communication technology training are needed to improve farmers' welfare.https://rjoas.com/issue-2019-12/article_07.pdfinformation technologymarketingagricultural productsinternet |
| spellingShingle | Mutisari R. Nugroho C.P. Aprilia A. INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING Russian Journal of Agricultural and Socio-Economic Sciences information technology marketing agricultural products internet |
| title | INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING |
| title_full | INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING |
| title_fullStr | INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING |
| title_full_unstemmed | INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING |
| title_short | INFORMATION TECHNOLOGY IN IMPROVING AGRICULTURAL MARKETING |
| title_sort | information technology in improving agricultural marketing |
| topic | information technology marketing agricultural products internet |
| url | https://rjoas.com/issue-2019-12/article_07.pdf |
| work_keys_str_mv | AT mutisarir informationtechnologyinimprovingagriculturalmarketing AT nugrohocp informationtechnologyinimprovingagriculturalmarketing AT apriliaa informationtechnologyinimprovingagriculturalmarketing |