Content Analysis of Topics and Hashtags about the Coronavirus in Social Media

Coronavirus pandemic caused changes in the daily lifestyle, such as reducing social interactions and creating social distancing. In this research, we pursue two goals. One is algorithmic content analysis of comments/posts in Persian related to the Coronavirus on two social media, namely Tweeter and...

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Main Author: Masood Ghayoomi
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2021-03-01
Series:̒Ilm-i Zabān
Subjects:
Online Access:https://ls.atu.ac.ir/article_14105_82cd99b929f6ac59dcf475ce28ddfb83.pdf
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author Masood Ghayoomi
author_facet Masood Ghayoomi
author_sort Masood Ghayoomi
collection DOAJ
description Coronavirus pandemic caused changes in the daily lifestyle, such as reducing social interactions and creating social distancing. In this research, we pursue two goals. One is algorithmic content analysis of comments/posts in Persian related to the Coronavirus on two social media, namely Tweeter and Instagram. To this end, topic modeling is used as a method for content analysis to cluster the data into abstract topics. The other goal is finding the correlation between topics and hashtags in the comments/posts. To this end, we developed a corpus from these two social media. We found 24 abstract topics by algorithmic content analysis of this corpus and they were manually labeled to be comprehensive. According to the corpus and the statistical information of the extracted topics, it can be speculated that about 25% of the comments/posts in this corpus focused on political and social issues of the virus. 10 fine-grained topics which contained 35% of the comments were related to the Coronavirus itself and its pandemic property. This indicates the importance of the attention that has been paid to social media for informing and disseminating information. Furthermore, the hypothesis of existing correlation between topics and hashtags was studied from statistical point of view by using the Pearson correlation coefficient. For 20 topics, a high correlation score between topics and hashtags was found; but this correlation was not found for 4 topics. The outcome of this research can be used to increase the internal coherence of a text and to make the hashtags predictable.
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spelling doaj.art-18d4cdac382c4cb8a153f26a62640cc32024-01-02T11:02:07ZfasAllameh Tabataba'i University Press̒Ilm-i Zabān2423-77282538-25512021-03-018ویژه نامه کرونا8711510.22054/ls.2020.53557.135614105Content Analysis of Topics and Hashtags about the Coronavirus in Social MediaMasood Ghayoomi0Assistant Professor, Institute of Linguistics, Institute of Humanities and Cultural Studies, Tehran, IranCoronavirus pandemic caused changes in the daily lifestyle, such as reducing social interactions and creating social distancing. In this research, we pursue two goals. One is algorithmic content analysis of comments/posts in Persian related to the Coronavirus on two social media, namely Tweeter and Instagram. To this end, topic modeling is used as a method for content analysis to cluster the data into abstract topics. The other goal is finding the correlation between topics and hashtags in the comments/posts. To this end, we developed a corpus from these two social media. We found 24 abstract topics by algorithmic content analysis of this corpus and they were manually labeled to be comprehensive. According to the corpus and the statistical information of the extracted topics, it can be speculated that about 25% of the comments/posts in this corpus focused on political and social issues of the virus. 10 fine-grained topics which contained 35% of the comments were related to the Coronavirus itself and its pandemic property. This indicates the importance of the attention that has been paid to social media for informing and disseminating information. Furthermore, the hypothesis of existing correlation between topics and hashtags was studied from statistical point of view by using the Pearson correlation coefficient. For 20 topics, a high correlation score between topics and hashtags was found; but this correlation was not found for 4 topics. The outcome of this research can be used to increase the internal coherence of a text and to make the hashtags predictable.https://ls.atu.ac.ir/article_14105_82cd99b929f6ac59dcf475ce28ddfb83.pdfsocial mediacoronaviruscovid-19hashtagtopic modelingcontent analysis
spellingShingle Masood Ghayoomi
Content Analysis of Topics and Hashtags about the Coronavirus in Social Media
̒Ilm-i Zabān
social media
coronavirus
covid-19
hashtag
topic modeling
content analysis
title Content Analysis of Topics and Hashtags about the Coronavirus in Social Media
title_full Content Analysis of Topics and Hashtags about the Coronavirus in Social Media
title_fullStr Content Analysis of Topics and Hashtags about the Coronavirus in Social Media
title_full_unstemmed Content Analysis of Topics and Hashtags about the Coronavirus in Social Media
title_short Content Analysis of Topics and Hashtags about the Coronavirus in Social Media
title_sort content analysis of topics and hashtags about the coronavirus in social media
topic social media
coronavirus
covid-19
hashtag
topic modeling
content analysis
url https://ls.atu.ac.ir/article_14105_82cd99b929f6ac59dcf475ce28ddfb83.pdf
work_keys_str_mv AT masoodghayoomi contentanalysisoftopicsandhashtagsaboutthecoronavirusinsocialmedia