Realizing Strategic Approach in E-mail Marketing
E-mail marketing in line with context advertising, SMM, SEO-promotion and SERM are tools of digital communication. They provide shaping of stable long-term and regular communication (adjustment, support and retain) with potential and real customers (subscribers) of business, which explains topicalit...
Main Author: | A. S. Melekhova |
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Format: | Article |
Language: | Russian |
Published: |
Plekhanov Russian University of Economics
2021-05-01
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Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
Subjects: | |
Online Access: | https://vest.rea.ru/jour/article/view/1102 |
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