Selecting appropriate Internet advertising type in air transport services,Case Study: Iran Air Airlines (Homa)
This study is looking for selecting the appropriate form of Internet advertising in the air transport services. The model which is used in this research is a combination of structural models of the interactive advertising, interactive advertising model TOORSON Mr. RAGERS, Mr. Kasipo, and Patty proba...
Main Authors: | Hamid Zargham Borojeni, Anna Alaei |
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Format: | Article |
Language: | fas |
Published: |
University of Isfahan
2012-01-01
|
Series: | تحقیقات بازار یابی نوین |
Subjects: | |
Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=592&sid=1&slc_lang=en |
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