PENGARUH RISIKO PADA E-COMMERCE
This study examines the effect of consumer confidence and risk on e-commerce buying interest. The research method used a multiple linear regression test with the help of the SPSS program. This type of research was qualitative by interviewing random sampling students of Universitas Komputer Indonesi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi dan Bisnis Asia Malang
2022-02-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/215 |
| _version_ | 1797773324790530048 |
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| author | Eddy Soeryanto Soegoto Muhammad Habibi Putera |
| author_facet | Eddy Soeryanto Soegoto Muhammad Habibi Putera |
| author_sort | Eddy Soeryanto Soegoto |
| collection | DOAJ |
| description |
This study examines the effect of consumer confidence and risk on e-commerce buying interest. The research method used a multiple linear regression test with the help of the SPSS program. This type of research was qualitative by interviewing random sampling students of Universitas Komputer Indonesia who are majoring in information systems. The variables of this study were the consumer's confidence (X1) and risk (X2), which are independent, as well as the purchase interest variable (Y) as the dependent variable. The results showed that risk and consumer confidence significantly influenced buying interest in E-Commerce. An e-commerce website needs to provide helpful information and the right strategy in building a consumer's trust. The company can also display innovations on its website so that buyers can easily understand the flow of payments and guarantee personal data security. Besides, companies also need to provide security and assurance to consumers while making transactions in e-commerce.
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| first_indexed | 2024-03-12T22:04:47Z |
| format | Article |
| id | doaj.art-190999f82dc74af19f86605d550749e1 |
| institution | Directory Open Access Journal |
| issn | 0126-1258 2620-875X |
| language | English |
| last_indexed | 2024-03-12T22:04:47Z |
| publishDate | 2022-02-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj.art-190999f82dc74af19f86605d550749e12023-07-24T21:47:01ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia0126-12582620-875X2022-02-0116110.32815/jibeka.v16i1.215215PENGARUH RISIKO PADA E-COMMERCEEddy Soeryanto Soegoto0Muhammad Habibi Putera1Departemen Manajemen, Universitas Komputer Indonesia, IndonesiaDepartemen Sistem Informasi, Universitas Komputer Indonesia, Indonesia This study examines the effect of consumer confidence and risk on e-commerce buying interest. The research method used a multiple linear regression test with the help of the SPSS program. This type of research was qualitative by interviewing random sampling students of Universitas Komputer Indonesia who are majoring in information systems. The variables of this study were the consumer's confidence (X1) and risk (X2), which are independent, as well as the purchase interest variable (Y) as the dependent variable. The results showed that risk and consumer confidence significantly influenced buying interest in E-Commerce. An e-commerce website needs to provide helpful information and the right strategy in building a consumer's trust. The company can also display innovations on its website so that buyers can easily understand the flow of payments and guarantee personal data security. Besides, companies also need to provide security and assurance to consumers while making transactions in e-commerce. https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/215e-commerceconsumerbuying interest |
| spellingShingle | Eddy Soeryanto Soegoto Muhammad Habibi Putera PENGARUH RISIKO PADA E-COMMERCE Jurnal Ilmiah Bisnis dan Ekonomi Asia e-commerce consumer buying interest |
| title | PENGARUH RISIKO PADA E-COMMERCE |
| title_full | PENGARUH RISIKO PADA E-COMMERCE |
| title_fullStr | PENGARUH RISIKO PADA E-COMMERCE |
| title_full_unstemmed | PENGARUH RISIKO PADA E-COMMERCE |
| title_short | PENGARUH RISIKO PADA E-COMMERCE |
| title_sort | pengaruh risiko pada e commerce |
| topic | e-commerce consumer buying interest |
| url | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/215 |
| work_keys_str_mv | AT eddysoeryantosoegoto pengaruhrisikopadaecommerce AT muhammadhabibiputera pengaruhrisikopadaecommerce |