PENGARUH RISIKO PADA E-COMMERCE

PENGARUH RISIKO PADA E-COMMERCE

This study examines the effect of consumer confidence and risk on e-commerce buying interest. The research method used a multiple linear regression test with the help of the SPSS program. This type of research was qualitative by interviewing random sampling students of Universitas Komputer Indonesi...

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Bibliographic Details
Main Authors: Eddy Soeryanto Soegoto, Muhammad Habibi Putera
Format: Article
Language:English
Published: Institut Teknologi dan Bisnis Asia Malang 2022-02-01
Series:Jurnal Ilmiah Bisnis dan Ekonomi Asia
Subjects:
e-commerce
consumer
buying interest
Online Access:https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/215

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