Factors affecting consumers’ loyalty and purchase decisions on honey products: An emerging market perspective

Factors affecting consumers’ loyalty and purchase decisions on honey products: An emerging market perspective

The aim of this study is to investigate factors affecting customer behaviours towards purchasing decisions of honey. A questionnaire was used to collect data; the data were analysed with a quantitative research method. Structural Equation Modelling is used to analyse the data, assess the network of...

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Bibliographic Details
Main Authors: Febrianto Nanang, Akhiroh Puji, Masyithoh Dewi, Helmi Muhammad, Hartono Budi
Format: Article
Language:English
Published: De Gruyter 2023-11-01
Series:Open Agriculture
Subjects:
customer loyalty
honey
market perspective
purchasing decisions
structural equation modelling
Online Access:https://doi.org/10.1515/opag-2022-0235

Internet

https://doi.org/10.1515/opag-2022-0235

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