IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISES
At this stage, Bulgaria has a ready and established strategy for digitization of agriculture, but there is no such strategy for the viticulture industry. I believe that the digitalization strategy of agriculture should be decomposed into separate sectoral strategies if we want an effective sectoral...
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| Format: | Article |
| Language: | English |
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BelloPrint Pazardjik
2023-04-01
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| Series: | Journal of Bio-Based Marketing |
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| Online Access: | https://journalbbm.wordpress.com/2023/03/31/impact-of-digitalization-on-the-competitiveness-of-viticulture-enterprises/ |
| _version_ | 1797854911222775808 |
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| author | Pavel Chervenkov1 |
| author_facet | Pavel Chervenkov1 |
| author_sort | Pavel Chervenkov1 |
| collection | DOAJ |
| description | At this stage, Bulgaria has a ready and established strategy for digitization of agriculture, but there is no such strategy for the viticulture industry. I believe that the digitalization strategy of agriculture should be decomposed into separate sectoral strategies if we want an effective sectoral digitalization strategy in terms of achieving competitive development. Each branch of agriculture has its specifics, which must be reflected in the strategy for its digitalization, and that each of the strategies must be complemented with the other sectoral strategies, so as to achieve the maximum effect. The aim of the current survey is to determine the impact of digitalization on the level of competitiveness of viticulture enterprises. |
| first_indexed | 2024-04-09T20:15:01Z |
| format | Article |
| id | doaj.art-191fd7c7fd154c589995d450d24b1e98 |
| institution | Directory Open Access Journal |
| issn | 2683-0825 |
| language | English |
| last_indexed | 2024-04-09T20:15:01Z |
| publishDate | 2023-04-01 |
| publisher | BelloPrint Pazardjik |
| record_format | Article |
| series | Journal of Bio-Based Marketing |
| spelling | doaj.art-191fd7c7fd154c589995d450d24b1e982023-03-31T10:11:13ZengBelloPrint PazardjikJournal of Bio-Based Marketing2683-08252023-04-0122112010.5281/zenodo.7788320IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISESPavel Chervenkov1 0Agricultural university of PlovdivAt this stage, Bulgaria has a ready and established strategy for digitization of agriculture, but there is no such strategy for the viticulture industry. I believe that the digitalization strategy of agriculture should be decomposed into separate sectoral strategies if we want an effective sectoral digitalization strategy in terms of achieving competitive development. Each branch of agriculture has its specifics, which must be reflected in the strategy for its digitalization, and that each of the strategies must be complemented with the other sectoral strategies, so as to achieve the maximum effect. The aim of the current survey is to determine the impact of digitalization on the level of competitiveness of viticulture enterprises.https://journalbbm.wordpress.com/2023/03/31/impact-of-digitalization-on-the-competitiveness-of-viticulture-enterprises/digitalizationviticulturecompetitiveness |
| spellingShingle | Pavel Chervenkov1 IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISES Journal of Bio-Based Marketing digitalization viticulture competitiveness |
| title | IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISES |
| title_full | IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISES |
| title_fullStr | IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISES |
| title_full_unstemmed | IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISES |
| title_short | IMPACT OF DIGITIZATION ON THE COMPETITIVENESS OF VITICULTURE ENTERPRISES |
| title_sort | impact of digitization on the competitiveness of viticulture enterprises |
| topic | digitalization viticulture competitiveness |
| url | https://journalbbm.wordpress.com/2023/03/31/impact-of-digitalization-on-the-competitiveness-of-viticulture-enterprises/ |
| work_keys_str_mv | AT pavelchervenkov1 impactofdigitizationonthecompetitivenessofviticultureenterprises |