L'Europe en images… à la manière des offices de tourisme
The tourist activity, real industry, is the object of marketing strategies quite as any consumer good. The desire of evasion is generated by the advertising including in its most institutional shape: the national brochures of tourist office. This work proposes a systematic analysis, of a corpus of E...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Physio-Géo
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| Series: | Physio-Géo |
| Subjects: | |
| Online Access: | https://journals.openedition.org/physio-geo/1010 |