Towards Mass Individualisation: setting the scope and industrial implication
Within the last few years, a need for renewed product personalisation has been observed in some markets such as consumer electronics, fashion to meet the exact demands of the customers. Product customisation emphasises the fulfilment of explicit requirements of a defined market segment, but product...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Cambridge University Press
2021-01-01
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| Series: | Design Science |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2053470121000184/type/journal_article |
| _version_ | 1811156416378961920 |
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| author | Ravi K Sikhwal Peter R N Childs |
| author_facet | Ravi K Sikhwal Peter R N Childs |
| author_sort | Ravi K Sikhwal |
| collection | DOAJ |
| description | Within the last few years, a need for renewed product personalisation has been observed in some markets such as consumer electronics, fashion to meet the exact demands of the customers. Product customisation emphasises the fulfilment of explicit requirements of a defined market segment, but product individualisation targets at satisfying the particular needs of a customer. Mass Individualisation (MI) is a new product design approach comprising of an open hardware platform and multiple modules to be integrated with the platform. It gives freedom to end-users to integrate different modules into the platform as per their choice. Technological and strategic integration of all actors involved in the design process is the primary focus of this research. This paper identifies key areas which need to be focussed on to realise this approach and convert it into an industrial practice by an explorative study of existing product design and customisation approaches. An industrial survey was conducted, and results for the industrial implication and insights on this approach are presented. The findings show that the end product from product design for MI will be more creative and innovative by the networking of all actors, and offers more individualised and technologically advanced products. |
| first_indexed | 2024-04-10T04:51:11Z |
| format | Article |
| id | doaj.art-192530819a5741898cbcb56034bc9ea7 |
| institution | Directory Open Access Journal |
| issn | 2053-4701 |
| language | English |
| last_indexed | 2024-04-10T04:51:11Z |
| publishDate | 2021-01-01 |
| publisher | Cambridge University Press |
| record_format | Article |
| series | Design Science |
| spelling | doaj.art-192530819a5741898cbcb56034bc9ea72023-03-09T12:32:01ZengCambridge University PressDesign Science2053-47012021-01-01710.1017/dsj.2021.18Towards Mass Individualisation: setting the scope and industrial implicationRavi K Sikhwal0https://orcid.org/0000-0002-4715-8281Peter R N Childs1Dyson School of Design Engineering, Imperial College London, London, UKDyson School of Design Engineering, Imperial College London, London, UKWithin the last few years, a need for renewed product personalisation has been observed in some markets such as consumer electronics, fashion to meet the exact demands of the customers. Product customisation emphasises the fulfilment of explicit requirements of a defined market segment, but product individualisation targets at satisfying the particular needs of a customer. Mass Individualisation (MI) is a new product design approach comprising of an open hardware platform and multiple modules to be integrated with the platform. It gives freedom to end-users to integrate different modules into the platform as per their choice. Technological and strategic integration of all actors involved in the design process is the primary focus of this research. This paper identifies key areas which need to be focussed on to realise this approach and convert it into an industrial practice by an explorative study of existing product design and customisation approaches. An industrial survey was conducted, and results for the industrial implication and insights on this approach are presented. The findings show that the end product from product design for MI will be more creative and innovative by the networking of all actors, and offers more individualised and technologically advanced products.https://www.cambridge.org/core/product/identifier/S2053470121000184/type/journal_articlecollaborative designMass customisationMass individualisationproduct design innovationopen platform products |
| spellingShingle | Ravi K Sikhwal Peter R N Childs Towards Mass Individualisation: setting the scope and industrial implication Design Science collaborative design Mass customisation Mass individualisation product design innovation open platform products |
| title | Towards Mass Individualisation: setting the scope and industrial implication |
| title_full | Towards Mass Individualisation: setting the scope and industrial implication |
| title_fullStr | Towards Mass Individualisation: setting the scope and industrial implication |
| title_full_unstemmed | Towards Mass Individualisation: setting the scope and industrial implication |
| title_short | Towards Mass Individualisation: setting the scope and industrial implication |
| title_sort | towards mass individualisation setting the scope and industrial implication |
| topic | collaborative design Mass customisation Mass individualisation product design innovation open platform products |
| url | https://www.cambridge.org/core/product/identifier/S2053470121000184/type/journal_article |
| work_keys_str_mv | AT raviksikhwal towardsmassindividualisationsettingthescopeandindustrialimplication AT peterrnchilds towardsmassindividualisationsettingthescopeandindustrialimplication |