Impact of scarcity on consumer behavior
This article analyzes the impact of scarcity on consumer behavior and on perception of scarce goods consumer qualities. The author examines and subjects to the critical analysis the impact of scarcity on consumer behavior within economic theory, the theory of reactance and commodity theory. The di...
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| Format: | Article |
| Language: | English |
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Zhytomyr State Technological University
2016-09-01
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| Series: | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
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| Online Access: | http://ven.ztu.edu.ua/article/view/79528 |
| _version_ | 1818964585125773312 |
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| author | T.U. Kulakovsky |
| author_facet | T.U. Kulakovsky |
| author_sort | T.U. Kulakovsky |
| collection | DOAJ |
| description | This article analyzes the impact of scarcity on consumer behavior and on perception of scarce goods consumer qualities. The author examines and subjects to the critical analysis the impact of scarcity on consumer behavior within economic theory, the theory of reactance and commodity theory. The differences in explaining the impact of scarcity on consumer behavior in economic and psychological sciences is highlighted. The current researcher experimentally proves the impact of the scarcity as an isolated factor on consumer behavior and the impact of scarcity on consumer perception of product quality. According to the reactance theory, an individual perceives scarcity as the restriction of his freedom that causes resistance in response to a possible restriction of freedom of actions. This reinforces the desire to have such a scarce product. To confirm the psychological impact of scarcity on a domestic consumer the author designs and conducts the experiment that confirms the following hypotheses: scarcity affects consumer behavior and stimulates consumers to purchase scarce commodities; scarcity has impact on the perception of scarce product consumer qualities. Such consumer behavior relatively to scarce goods can be used by marketers to promote products on the market. |
| first_indexed | 2024-12-20T13:03:27Z |
| format | Article |
| id | doaj.art-19304cf2217c4b999958fe349ded55a3 |
| institution | Directory Open Access Journal |
| issn | 1728-4236 1728-4236 |
| language | English |
| last_indexed | 2024-12-20T13:03:27Z |
| publishDate | 2016-09-01 |
| publisher | Zhytomyr State Technological University |
| record_format | Article |
| series | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
| spelling | doaj.art-19304cf2217c4b999958fe349ded55a32022-12-21T19:39:51ZengZhytomyr State Technological UniversityVìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki1728-42361728-42362016-09-013777179Impact of scarcity on consumer behaviorT.U. Kulakovsky This article analyzes the impact of scarcity on consumer behavior and on perception of scarce goods consumer qualities. The author examines and subjects to the critical analysis the impact of scarcity on consumer behavior within economic theory, the theory of reactance and commodity theory. The differences in explaining the impact of scarcity on consumer behavior in economic and psychological sciences is highlighted. The current researcher experimentally proves the impact of the scarcity as an isolated factor on consumer behavior and the impact of scarcity on consumer perception of product quality. According to the reactance theory, an individual perceives scarcity as the restriction of his freedom that causes resistance in response to a possible restriction of freedom of actions. This reinforces the desire to have such a scarce product. To confirm the psychological impact of scarcity on a domestic consumer the author designs and conducts the experiment that confirms the following hypotheses: scarcity affects consumer behavior and stimulates consumers to purchase scarce commodities; scarcity has impact on the perception of scarce product consumer qualities. Such consumer behavior relatively to scarce goods can be used by marketers to promote products on the market.http://ven.ztu.edu.ua/article/view/79528demand for goodsscarcity of goodseconomic theoryreactance theorycommodity theoryRational choice theoryrational maneconomicspsychological sciencepricequalitymanipulationfreedom |
| spellingShingle | T.U. Kulakovsky Impact of scarcity on consumer behavior Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki demand for goods scarcity of goods economic theory reactance theory commodity theory Rational choice theory rational man economics psychological science price quality manipulation freedom |
| title | Impact of scarcity on consumer behavior |
| title_full | Impact of scarcity on consumer behavior |
| title_fullStr | Impact of scarcity on consumer behavior |
| title_full_unstemmed | Impact of scarcity on consumer behavior |
| title_short | Impact of scarcity on consumer behavior |
| title_sort | impact of scarcity on consumer behavior |
| topic | demand for goods scarcity of goods economic theory reactance theory commodity theory Rational choice theory rational man economics psychological science price quality manipulation freedom |
| url | http://ven.ztu.edu.ua/article/view/79528 |
| work_keys_str_mv | AT tukulakovsky impactofscarcityonconsumerbehavior |