Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement
In this study, we explored the willingness to pay (WTP) for broilers raised under the high welfare system. The interval data model and the ordered probit model were used to investigate the factors that affect consumers’ WTP for broiler meat produced by farm animal welfare (FAW), practice....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2019-05-01
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| Series: | Animals |
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| Online Access: | https://www.mdpi.com/2076-2615/9/5/231 |
| _version_ | 1819211521545207808 |
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| author | Yu-Chen Yang Cheng-Yih Hong |
| author_facet | Yu-Chen Yang Cheng-Yih Hong |
| author_sort | Yu-Chen Yang |
| collection | DOAJ |
| description | In this study, we explored the willingness to pay (WTP) for broilers raised under the high welfare system. The interval data model and the ordered probit model were used to investigate the factors that affect consumers’ WTP for broiler meat produced by farm animal welfare (FAW), practice. Our results from both methods suggest that socioeconomic characteristics such as education level, income level, gender, and age significantly affect consumers’ WTP. The food safety concerns of consumers and perceived consumer effectiveness also influence consumers’ WTP. Using the interval data method, we computed the mean and median of the estimated WTP from our survey sample. The mean was 46.7745 New Taiwanese dollar per kilogram. The marginal effects of the different variables are also presented. |
| first_indexed | 2024-12-23T06:28:24Z |
| format | Article |
| id | doaj.art-19323656da1546af8cfcd864264b8d76 |
| institution | Directory Open Access Journal |
| issn | 2076-2615 |
| language | English |
| last_indexed | 2024-12-23T06:28:24Z |
| publishDate | 2019-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Animals |
| spelling | doaj.art-19323656da1546af8cfcd864264b8d762022-12-21T17:57:00ZengMDPI AGAnimals2076-26152019-05-019523110.3390/ani9050231ani9050231Taiwanese Consumers’ Willingness to Pay for Broiler Welfare ImprovementYu-Chen Yang0Cheng-Yih Hong1Department of Applied Economics, National Chung-Hsing University, Taichung 402, TaiwanDepartment of Finance, Chaoyang University of Technology, Taichung 413, TaiwanIn this study, we explored the willingness to pay (WTP) for broilers raised under the high welfare system. The interval data model and the ordered probit model were used to investigate the factors that affect consumers’ WTP for broiler meat produced by farm animal welfare (FAW), practice. Our results from both methods suggest that socioeconomic characteristics such as education level, income level, gender, and age significantly affect consumers’ WTP. The food safety concerns of consumers and perceived consumer effectiveness also influence consumers’ WTP. Using the interval data method, we computed the mean and median of the estimated WTP from our survey sample. The mean was 46.7745 New Taiwanese dollar per kilogram. The marginal effects of the different variables are also presented.https://www.mdpi.com/2076-2615/9/5/231farm animal welfare (FAW), willingness to payfood safety concernsethical concernsperceived consumer effectivenessbroiler |
| spellingShingle | Yu-Chen Yang Cheng-Yih Hong Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement Animals farm animal welfare (FAW), willingness to pay food safety concerns ethical concerns perceived consumer effectiveness broiler |
| title | Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement |
| title_full | Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement |
| title_fullStr | Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement |
| title_full_unstemmed | Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement |
| title_short | Taiwanese Consumers’ Willingness to Pay for Broiler Welfare Improvement |
| title_sort | taiwanese consumers willingness to pay for broiler welfare improvement |
| topic | farm animal welfare (FAW), willingness to pay food safety concerns ethical concerns perceived consumer effectiveness broiler |
| url | https://www.mdpi.com/2076-2615/9/5/231 |
| work_keys_str_mv | AT yuchenyang taiwaneseconsumerswillingnesstopayforbroilerwelfareimprovement AT chengyihhong taiwaneseconsumerswillingnesstopayforbroilerwelfareimprovement |