| Summary: | Academicians and managers are worried about what is going to
happen with the Environmental Responsibilities of companies
due to the worsening of their financial situation caused by the
severe economic crisis that is significantly affecting them. The
aim of this paper is to study the effect of the crisis on the
environmental behavior of companies from the European
countries that are suffering the financial crisis most (Greece,
Ireland, Italy, Portugal, and Spain) through a data panel study
between 2005 and 2012.
The results show surprisingly that proactive, environmentallyfriendly actions have not decreased during the crisis but rather that
the crisis has meant an increase in environmental commitment.
This is strongly motivated by the Product Innovation actions which
attain the highest increase.
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