Exploring the Brand Experience of Recoletos Education: An Interpretative Phenomenological Analysis

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This qualitative research using interpretative phenomenological analysis (IPA) explores the brand experience of Recoletos Education in the Philippines. Two levels of interpretation are generated: that of the participants who make sense of their brand experience as lived experience and that of the r...

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Bibliographic Details
Main Authors:	Ernil F. Almayo, OAR, Myrna E. Juplo
Format:	Article
Language:	English
Published:	University of Negros Occidental-Recoletos Graduate School 2019-07-01
Series:	Philippine Social Science Journal
Subjects:	Brand Dimensions, Brand Experience, Interpretative Phenomenological Analysis (IPA), Lived Experience, Recoletos Education, Philippines
Online Access:	https://www.philssj.org/index.php/main/article/view/54

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