Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang
This study aims to determine the interest of Palembang’s people to save, especially saving in a sharia-based regional bank, namely Bank Sumsel Babel Syariah. This research was conducted for three months using primary data by distributing questionnaires, books and related journals, the location of th...
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| Format: | Article |
| Language: | English |
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UIN Sultan Aji Muhammad Idris Samarinda
2018-12-01
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| Series: | Al-tijary |
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| Online Access: | https://journal.iain-samarinda.ac.id/index.php/altijary/article/view/1282 |
| _version_ | 1797760949237579776 |
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| author | Mawardi Mawardi |
| author_facet | Mawardi Mawardi |
| author_sort | Mawardi Mawardi |
| collection | DOAJ |
| description | This study aims to determine the interest of Palembang’s people to save, especially saving in a sharia-based regional bank, namely Bank Sumsel Babel Syariah. This research was conducted for three months using primary data by distributing questionnaires, books and related journals, the location of the study was in the city of Palembang. the sampling techniques used in this research was random sampling techniques with a total sample of 100 respondents and analyzed with multiple linear regression. The results of this study shown that Advertisements and Publicity have effect on people's saving interest, while sales promotion and personal sales did not affect people's saving interest. |
| first_indexed | 2024-03-12T19:05:55Z |
| format | Article |
| id | doaj.art-196844e5459e4acd8520a05b333a0400 |
| institution | Directory Open Access Journal |
| issn | 2460-9404 2460-9412 |
| language | English |
| last_indexed | 2024-03-12T19:05:55Z |
| publishDate | 2018-12-01 |
| publisher | UIN Sultan Aji Muhammad Idris Samarinda |
| record_format | Article |
| series | Al-tijary |
| spelling | doaj.art-196844e5459e4acd8520a05b333a04002023-08-02T06:11:47ZengUIN Sultan Aji Muhammad Idris SamarindaAl-tijary2460-94042460-94122018-12-0141435210.21093/at.v4i1.1282695Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota PalembangMawardi Mawardi0UIN Raden Fatah PalembangThis study aims to determine the interest of Palembang’s people to save, especially saving in a sharia-based regional bank, namely Bank Sumsel Babel Syariah. This research was conducted for three months using primary data by distributing questionnaires, books and related journals, the location of the study was in the city of Palembang. the sampling techniques used in this research was random sampling techniques with a total sample of 100 respondents and analyzed with multiple linear regression. The results of this study shown that Advertisements and Publicity have effect on people's saving interest, while sales promotion and personal sales did not affect people's saving interest.https://journal.iain-samarinda.ac.id/index.php/altijary/article/view/1282promotionadvertismentpublicitysales promotionpersonal sellingsaving |
| spellingShingle | Mawardi Mawardi Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang Al-tijary promotion advertisment publicity sales promotion personal selling saving |
| title | Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang |
| title_full | Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang |
| title_fullStr | Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang |
| title_full_unstemmed | Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang |
| title_short | Pengaruh Promosi Tabungan Bank Sumsel Babel Syariah Terhadap Minat Menabung Masyarakat Kota Palembang |
| title_sort | pengaruh promosi tabungan bank sumsel babel syariah terhadap minat menabung masyarakat kota palembang |
| topic | promotion advertisment publicity sales promotion personal selling saving |
| url | https://journal.iain-samarinda.ac.id/index.php/altijary/article/view/1282 |
| work_keys_str_mv | AT mawardimawardi pengaruhpromositabunganbanksumselbabelsyariahterhadapminatmenabungmasyarakatkotapalembang |