Ethnography in the Marketplace
What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two world...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Linköping University Electronic Press
2009-06-01
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| Series: | Culture Unbound: Journal of Current Cultural Research |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.3384/cu.2000.1525.091431 |
| _version_ | 1819057546936188928 |
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| author | Billy Ehn Orvar Löfgren |
| author_facet | Billy Ehn Orvar Löfgren |
| author_sort | Billy Ehn |
| collection | DOAJ |
| description | What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia? |
| first_indexed | 2024-12-21T13:41:02Z |
| format | Article |
| id | doaj.art-19b96e904d0449e8bb8af19aac4436d7 |
| institution | Directory Open Access Journal |
| issn | 2000-1525 |
| language | English |
| last_indexed | 2024-12-21T13:41:02Z |
| publishDate | 2009-06-01 |
| publisher | Linköping University Electronic Press |
| record_format | Article |
| series | Culture Unbound: Journal of Current Cultural Research |
| spelling | doaj.art-19b96e904d0449e8bb8af19aac4436d72022-12-21T19:02:01ZengLinköping University Electronic PressCulture Unbound: Journal of Current Cultural Research2000-15252009-06-0113149Ethnography in the MarketplaceBilly EhnOrvar LöfgrenWhat happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?http://dx.doi.org/10.3384/cu.2000.1525.091431Applied researchcultural analysisethnographyacademic identityconsumer studies |
| spellingShingle | Billy Ehn Orvar Löfgren Ethnography in the Marketplace Culture Unbound: Journal of Current Cultural Research Applied research cultural analysis ethnography academic identity consumer studies |
| title | Ethnography in the Marketplace |
| title_full | Ethnography in the Marketplace |
| title_fullStr | Ethnography in the Marketplace |
| title_full_unstemmed | Ethnography in the Marketplace |
| title_short | Ethnography in the Marketplace |
| title_sort | ethnography in the marketplace |
| topic | Applied research cultural analysis ethnography academic identity consumer studies |
| url | http://dx.doi.org/10.3384/cu.2000.1525.091431 |
| work_keys_str_mv | AT billyehn ethnographyinthemarketplace AT orvarlofgren ethnographyinthemarketplace |