Explanation of cognitive, psychological, and social ambivalences of life insurance buying behavior
One of the major barriers to the development of life insurance in Iran is the insurers' lack of understanding regarding the ambivalences that people experience while engaging in life insurance buying process. Considering the existing gap in the context of life insurance consumer behavior, in th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2020-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1943_6defa01e9eddaa24f44a236e4d8080c0.pdf |