TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018
Advertisements attract various media outlets because of the added revenue to media and MBC channels are considered one of the most watched channels. The study aimed to • Identify the form of MBC channel ads • Identify the content of MBC channel ads by The community research consisted of...
| Main Author: | |
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| Format: | Article |
| Language: | Arabic |
| Published: |
tishreen university journal
2019-04-01
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| Series: | مجلة جامعة تشرين للبحوث والدراسات العلمية- سلسلة الآداب والعلوم الانسانية |
| Online Access: | https://www.journal.tishreen.edu.sy/index.php/humlitr/article/view/8619 |
| _version_ | 1797497061092884480 |
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| author | Omaima Marrawi |
| author_facet | Omaima Marrawi |
| author_sort | Omaima Marrawi |
| collection | DOAJ |
| description |
Advertisements attract various media outlets because of the added revenue to media and MBC channels are considered one of the most watched channels.
The study aimed to
• Identify the form of MBC channel ads
• Identify the content of MBC channel ads by
The community research consisted of all the ads in MBC1 but only 61 ads were chosen from them and all TV-series ,programs ads and break ads were excluded
The study reached a number of results, the most important of which are
• Food and beverage items ranked high among (commodity ads)
• The value of developing a sense for beauty was higher than the other values
• The most important temptations used are entertainment and followed by the temptations of the need for food and drink.
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| first_indexed | 2024-03-10T03:12:07Z |
| format | Article |
| id | doaj.art-1a1cfc3bd81447b9b7c202cba9daac20 |
| institution | Directory Open Access Journal |
| issn | 2079-3049 2663-4244 |
| language | Arabic |
| last_indexed | 2024-03-10T03:12:07Z |
| publishDate | 2019-04-01 |
| publisher | tishreen university journal |
| record_format | Article |
| series | مجلة جامعة تشرين للبحوث والدراسات العلمية- سلسلة الآداب والعلوم الانسانية |
| spelling | doaj.art-1a1cfc3bd81447b9b7c202cba9daac202023-11-23T12:31:16Zaratishreen university journalمجلة جامعة تشرين للبحوث والدراسات العلمية- سلسلة الآداب والعلوم الانسانية2079-30492663-42442019-04-01412TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018Omaima Marrawi Advertisements attract various media outlets because of the added revenue to media and MBC channels are considered one of the most watched channels. The study aimed to • Identify the form of MBC channel ads • Identify the content of MBC channel ads by The community research consisted of all the ads in MBC1 but only 61 ads were chosen from them and all TV-series ,programs ads and break ads were excluded The study reached a number of results, the most important of which are • Food and beverage items ranked high among (commodity ads) • The value of developing a sense for beauty was higher than the other values • The most important temptations used are entertainment and followed by the temptations of the need for food and drink. https://www.journal.tishreen.edu.sy/index.php/humlitr/article/view/8619 |
| spellingShingle | Omaima Marrawi TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018 مجلة جامعة تشرين للبحوث والدراسات العلمية- سلسلة الآداب والعلوم الانسانية |
| title | TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018 |
| title_full | TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018 |
| title_fullStr | TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018 |
| title_full_unstemmed | TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018 |
| title_short | TV Advertising in MBC channel An analytical study of the most prominent of the advertisements presented in Ramadan 2018 |
| title_sort | tv advertising in mbc channel an analytical study of the most prominent of the advertisements presented in ramadan 2018 |
| url | https://www.journal.tishreen.edu.sy/index.php/humlitr/article/view/8619 |
| work_keys_str_mv | AT omaimamarrawi tvadvertisinginmbcchannelananalyticalstudyofthemostprominentoftheadvertisementspresentedinramadan2018 |