Exploring the Coevolution of Traditional and Sustainable Business Models: A Paradox Perspective
Purpose: This paper rectifies a dearth in current research and investigates the coevolution of traditional and sustainable business models under one corporate roof. By taking on a paradox perspective, firms’ solutions and mechanisms to cope with the paradoxical situations that arise throughout the c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2021-06-01
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| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/6088 |