The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the Covid-19 Pandemic

The Effect of Online Marketing Mix, Online Product Representation, and Digital Content Marketing on the Marketing Performance of MSMEs in NTB Mall Mataram during the Covid-19 Pandemic

In today's technological era, marketers and entrepreneurs need to know that many digital variables determine marketing performance. This study aims to assess the effect of the online marketing mix, online product representation, and digital content marketing on the marketing performance of MSME...

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Bibliographic Details
Main Authors: Handry Sudiartha Athar, Prayitno Basuki, Lalu Edy Herman Mulyono
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2022-10-01
Series:Traektoriâ Nauki
Subjects:
online marketing mix
online representation
digital content marketing
marketing performance
Online Access:https://pathofscience.org/index.php/ps/article/view/1533

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