Social media as communicative genres

<p>As a focus of study, ‘social media’ tend to lack definitional clarity and grounding in theories of media and text. This paper establishes and discusses a conceptual framework for defining social media as communicative genres, constituted by the interplay between interactive functionalities...

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Main Author: Stine Lomborg
Format: Article
Language:Danish
Published: Sammenslutningen af Medieforskere i Danmark (SMID) 2011-08-01
Series:MedieKultur: Journal of Media and Communication Research
Subjects:
Online Access:http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4012
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author Stine Lomborg
author_facet Stine Lomborg
author_sort Stine Lomborg
collection DOAJ
description <p>As a focus of study, ‘social media’ tend to lack definitional clarity and grounding in theories of media and text. This paper establishes and discusses a conceptual framework for defining social media as communicative genres, constituted by the interplay between interactive functionalities configured at the software level and the invocation and appropriation of various software functionalities to achieve specific purposes in and through users’ actual communicative practices. I suggest that social media might be seen as particularly dynamic genres, subject to continuous disruption and uncertainty,owing to their deinstitutionalised and participatory character, and the shifting roles of producers and recipients in the networks and conversations that make up social media content.</p>
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spelling doaj.art-1a539c455c2c4dfba82cad59f24dfa302022-12-21T18:21:41ZdanSammenslutningen af Medieforskere i Danmark (SMID)MedieKultur: Journal of Media and Communication Research0900-96711901-97262011-08-0127514894Social media as communicative genresStine Lomborg0University of Copenhagen<p>As a focus of study, ‘social media’ tend to lack definitional clarity and grounding in theories of media and text. This paper establishes and discusses a conceptual framework for defining social media as communicative genres, constituted by the interplay between interactive functionalities configured at the software level and the invocation and appropriation of various software functionalities to achieve specific purposes in and through users’ actual communicative practices. I suggest that social media might be seen as particularly dynamic genres, subject to continuous disruption and uncertainty,owing to their deinstitutionalised and participatory character, and the shifting roles of producers and recipients in the networks and conversations that make up social media content.</p>http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4012social mediagenre theorygenre dynamics
spellingShingle Stine Lomborg
Social media as communicative genres
MedieKultur: Journal of Media and Communication Research
social media
genre theory
genre dynamics
title Social media as communicative genres
title_full Social media as communicative genres
title_fullStr Social media as communicative genres
title_full_unstemmed Social media as communicative genres
title_short Social media as communicative genres
title_sort social media as communicative genres
topic social media
genre theory
genre dynamics
url http://ojs.statsbiblioteket.dk/index.php/mediekultur/article/view/4012
work_keys_str_mv AT stinelomborg socialmediaascommunicativegenres