An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan Province
In the process of supplying agricultural products to the sale market (system of production to consumption), proper marketing operations are particular importance, so that successful marketing performance was considered as a goal of rural and agricultural development. On the other hand, knowledge man...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ministry of Labor Cooperation and Social Welfare
2018-08-01
|
| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_69426_0d734300303bf0f0f3a92db99ab2a609.pdf |
| _version_ | 1797637158156107776 |
|---|---|
| author | Abolfazl Baghbani arani Yaser Maghsoudi-Ganjeh zahra Ariyapour hossein sotudeh arani mohammad mahtari arani |
| author_facet | Abolfazl Baghbani arani Yaser Maghsoudi-Ganjeh zahra Ariyapour hossein sotudeh arani mohammad mahtari arani |
| author_sort | Abolfazl Baghbani arani |
| collection | DOAJ |
| description | In the process of supplying agricultural products to the sale market (system of production to consumption), proper marketing operations are particular importance, so that successful marketing performance was considered as a goal of rural and agricultural development. On the other hand, knowledge management as one of the most important factors influencing the performance of companies and especially the marketing performance that has always been a concern of researchers. The purpose of this study was to investigate the effect of tacit knowledge exchange on marketing performance in agricultural production cooperatives in Isfahan province. This research was a descriptive-survey method. The statistical population of the research was the managers of agricultural cooperatives in Isfahan Province, which is 580 people. By simple random sampling, 230 people were selected as Krejcie Morgant Table. For data analysis, WarpPLS software was used. The results of the research showed that the exchange of tacit knowledge between different sectors of cooperative companies has a positive and significant effect on marketing performance of these companies. Also, the positive and significant impact of top manager support, trust among employees, social opportunities, coordination of functional sectors and the quality of inter-institutional communication on the tacit knowledge exchange in these companies was confirmed. According to the results of the research, the support of top managers and the quality of inter-sectoral communications with the path coefficients (0.42 and 0.19) respectively had the most and the least direct effect on the exchange of tacit knowledge in cooperative companies. |
| first_indexed | 2024-03-11T12:45:23Z |
| format | Article |
| id | doaj.art-1a5469635df141729bfce6782c1156ce |
| institution | Directory Open Access Journal |
| issn | 2783-5464 2783-5472 |
| language | English |
| last_indexed | 2024-03-11T12:45:23Z |
| publishDate | 2018-08-01 |
| publisher | Ministry of Labor Cooperation and Social Welfare |
| record_format | Article |
| series | تعاون و کشاورزی |
| spelling | doaj.art-1a5469635df141729bfce6782c1156ce2023-11-05T06:53:14ZengMinistry of Labor Cooperation and Social Welfareتعاون و کشاورزی2783-54642783-54722018-08-0172612710.22034/ajcoop.2018.6942669426An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan ProvinceAbolfazl Baghbani arani0Yaser Maghsoudi-Ganjeh1zahra Ariyapour2hossein sotudeh arani3mohammad mahtari arani4Department of Agriculture Science, Payam Noor University, Tehran, IranDepartment of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran.Master of business administration, Shahid Beheshti University, Tehran, Iran.Department of Management Science, Payam Noor University, Tehran, IranDepartment of Management Science, Payam Noor University, Tehran, IranIn the process of supplying agricultural products to the sale market (system of production to consumption), proper marketing operations are particular importance, so that successful marketing performance was considered as a goal of rural and agricultural development. On the other hand, knowledge management as one of the most important factors influencing the performance of companies and especially the marketing performance that has always been a concern of researchers. The purpose of this study was to investigate the effect of tacit knowledge exchange on marketing performance in agricultural production cooperatives in Isfahan province. This research was a descriptive-survey method. The statistical population of the research was the managers of agricultural cooperatives in Isfahan Province, which is 580 people. By simple random sampling, 230 people were selected as Krejcie Morgant Table. For data analysis, WarpPLS software was used. The results of the research showed that the exchange of tacit knowledge between different sectors of cooperative companies has a positive and significant effect on marketing performance of these companies. Also, the positive and significant impact of top manager support, trust among employees, social opportunities, coordination of functional sectors and the quality of inter-institutional communication on the tacit knowledge exchange in these companies was confirmed. According to the results of the research, the support of top managers and the quality of inter-sectoral communications with the path coefficients (0.42 and 0.19) respectively had the most and the least direct effect on the exchange of tacit knowledge in cooperative companies.https://ajcoop.mcls.gov.ir/article_69426_0d734300303bf0f0f3a92db99ab2a609.pdfknowledgetacit knowledge exchangemarketing performanceagricultural production cooperatives |
| spellingShingle | Abolfazl Baghbani arani Yaser Maghsoudi-Ganjeh zahra Ariyapour hossein sotudeh arani mohammad mahtari arani An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan Province تعاون و کشاورزی knowledge tacit knowledge exchange marketing performance agricultural production cooperatives |
| title | An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan Province |
| title_full | An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan Province |
| title_fullStr | An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan Province |
| title_full_unstemmed | An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan Province |
| title_short | An Investigation of the Effect of Tacit Knowledge Exchange on the Marketing Performance in Agricultural Production Cooperatives in Isfahan Province |
| title_sort | investigation of the effect of tacit knowledge exchange on the marketing performance in agricultural production cooperatives in isfahan province |
| topic | knowledge tacit knowledge exchange marketing performance agricultural production cooperatives |
| url | https://ajcoop.mcls.gov.ir/article_69426_0d734300303bf0f0f3a92db99ab2a609.pdf |
| work_keys_str_mv | AT abolfazlbaghbaniarani aninvestigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT yasermaghsoudiganjeh aninvestigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT zahraariyapour aninvestigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT hosseinsotudeharani aninvestigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT mohammadmahtariarani aninvestigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT abolfazlbaghbaniarani investigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT yasermaghsoudiganjeh investigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT zahraariyapour investigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT hosseinsotudeharani investigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince AT mohammadmahtariarani investigationoftheeffectoftacitknowledgeexchangeonthemarketingperformanceinagriculturalproductioncooperativesinisfahanprovince |