Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria
This study focused on examining the management strategies of perceived risk associated with Moringa products by consumers in Ilorin metropolis with view to rank the perceived risk associated with Moringa product; assess the different strategies employed by consumers to manage or cope with the r...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Islamic Azad University
2015-12-01
|
| Series: | International Journal of Agricultural Management and Development |
| Subjects: | |
| Online Access: | http://ijamad.iaurasht.ac.ir/article_517637_3ea5ead8222d7837181744b6f90e5520.pdf |
| _version_ | 1818777546887528448 |
|---|---|
| author | Ayinde O.E Omotesho K. F Animashaun, J.O |
| author_facet | Ayinde O.E Omotesho K. F Animashaun, J.O |
| author_sort | Ayinde O.E |
| collection | DOAJ |
| description | This study focused on examining the management strategies
of perceived risk associated with Moringa products by
consumers in Ilorin metropolis with view to rank the perceived
risk associated with Moringa product; assess the different
strategies employed by consumers to manage or cope with the
risk and to examine socio-economic determinants of consumers’
consumption behaviour in relation to the perceived risk. Primary
data were collected with the aid of a well structured questionnaire
from 116 sampled respondents in the study area. The data
were analysed using descriptive statistics and the Tobit regression
model. The result shows that majority of the consumers
consume Moringa powder while none of them consume Moringa
oil. It was also discovered that most of the respondents do
nothing about the risk associated with Moringa consumption,
while some of them reduce the quantity consumed per dose or
frequency consumption. Awareness of risk and consumption
of Moringa powder were found to have significant effect on
consumer attitude towards the perceived risk at (p<0.1). The
study therefore recommends the need for more clinical trials
that will ascertain the long term health implication of Moringa
products consumption and the need for marketing agencies to
take advantage of the relative ambivalence to Moringa consumption
for more advertorial and promotional campaigns. |
| first_indexed | 2024-12-18T11:30:33Z |
| format | Article |
| id | doaj.art-1a55a84d28fa4c71a9934dc96fb42106 |
| institution | Directory Open Access Journal |
| issn | 2159-5852 2159-5860 |
| language | English |
| last_indexed | 2024-12-18T11:30:33Z |
| publishDate | 2015-12-01 |
| publisher | Islamic Azad University |
| record_format | Article |
| series | International Journal of Agricultural Management and Development |
| spelling | doaj.art-1a55a84d28fa4c71a9934dc96fb421062022-12-21T21:09:37ZengIslamic Azad UniversityInternational Journal of Agricultural Management and Development2159-58522159-58602015-12-0154367372Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, NigeriaAyinde O.E 0Omotesho K. F 1Animashaun, J.O2Deptartment of Agricultural Economics and Farm Management, University of Ilorin,Nigeria.Department of Agricultural Extension and Rural Development, University of Ilorin,Nigeria.Department of Agricultural Extension and Rural Development, University of Ilorin,Nigeria.This study focused on examining the management strategies of perceived risk associated with Moringa products by consumers in Ilorin metropolis with view to rank the perceived risk associated with Moringa product; assess the different strategies employed by consumers to manage or cope with the risk and to examine socio-economic determinants of consumers’ consumption behaviour in relation to the perceived risk. Primary data were collected with the aid of a well structured questionnaire from 116 sampled respondents in the study area. The data were analysed using descriptive statistics and the Tobit regression model. The result shows that majority of the consumers consume Moringa powder while none of them consume Moringa oil. It was also discovered that most of the respondents do nothing about the risk associated with Moringa consumption, while some of them reduce the quantity consumed per dose or frequency consumption. Awareness of risk and consumption of Moringa powder were found to have significant effect on consumer attitude towards the perceived risk at (p<0.1). The study therefore recommends the need for more clinical trials that will ascertain the long term health implication of Moringa products consumption and the need for marketing agencies to take advantage of the relative ambivalence to Moringa consumption for more advertorial and promotional campaigns.http://ijamad.iaurasht.ac.ir/article_517637_3ea5ead8222d7837181744b6f90e5520.pdfManagement strategiesPerceived riskMoringa consumption |
| spellingShingle | Ayinde O.E Omotesho K. F Animashaun, J.O Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria International Journal of Agricultural Management and Development Management strategies Perceived risk Moringa consumption |
| title | Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria |
| title_full | Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria |
| title_fullStr | Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria |
| title_full_unstemmed | Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria |
| title_short | Management Strategies of Perceived Risk Associated with Moringa Products by Consumers in Ilorin Metropolis, Kwara State, Nigeria |
| title_sort | management strategies of perceived risk associated with moringa products by consumers in ilorin metropolis kwara state nigeria |
| topic | Management strategies Perceived risk Moringa consumption |
| url | http://ijamad.iaurasht.ac.ir/article_517637_3ea5ead8222d7837181744b6f90e5520.pdf |
| work_keys_str_mv | AT ayindeoe managementstrategiesofperceivedriskassociatedwithmoringaproductsbyconsumersinilorinmetropoliskwarastatenigeria AT omoteshokf managementstrategiesofperceivedriskassociatedwithmoringaproductsbyconsumersinilorinmetropoliskwarastatenigeria AT animashaunjo managementstrategiesofperceivedriskassociatedwithmoringaproductsbyconsumersinilorinmetropoliskwarastatenigeria |