Sports branding as an object of scientific analysis based on the study of publications in the international scientometric database Scopus

Sports branding as an object of scientific analysis based on the study of publications in the international scientometric database Scopus

Background and Study Aim: Sports branding is a systematic process of communication with a mass audience, aimed at creating a special sports culture: understanding the need to maintain a healthy lifestyle; maintaining interest in sports activities; formation of a positive image of the country through...

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Bibliographic Details
Main Authors: Svitlana Stadnyk, Daria Okun, Anastasia Bondar, Natalia Sereda
Format: Article
Language:English
Published: Kharkiv State Academy of Physical Culture 2023-06-01
Series:Слобожанський науково-спортивний вісник
Subjects:
sports branding
brand management
sports marketing
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Online Access:https://shssjournal.com/index.php/journal/article/view/15

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