Influences of international experience and business diversification in internationalization degree of Brazilian Multinationals
This article is positioned in the literature on the internationalization process of Brazilian multinational companies. As some multinational companies internationalize with greater speed and have better performance than others, this study, the effects were examined two-dimensional - The time of inte...
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Format: | Article |
Language: | English |
Published: |
Escola Superior de Propaganda e Marketing - ESPM
2017-01-01
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Series: | Internext: Revista Eletrônica de Negócios Internacionais |
Subjects: | |
Online Access: | https://internext.espm.br/internext/article/view/353 |
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author | Ivano Ribeiro Fernando Antonio Ribeiro Serra Geysler Rogis Flor Bertolini |
author_facet | Ivano Ribeiro Fernando Antonio Ribeiro Serra Geysler Rogis Flor Bertolini |
author_sort | Ivano Ribeiro |
collection | DOAJ |
description | This article is positioned in the literature on the internationalization process of Brazilian multinational companies. As some multinational companies internationalize with greater speed and have better performance than others, this study, the effects were examined two-dimensional - The time of international experience and business diversification - the degree of internationalization of Brazilian multinationals. For the research we used secondary data from the Transnationality Index of Brazilian Companies of the Fundação Dom Cabral (FDC), Brazilian Multinational Observatory of the Escola Superior de Propaganda e Marketing (ESPM), as well as information of the BM&FBovespa and the fields of internet of the 43 surveyed companies and their subsidiaries. The results indicate that the diversification of the company's business is positively related to the degree of internationalization. The previous international experience does not seem to be a predictor of the degree of internationalization, which may relate to the internationalization process of Brazilian multinationals be a phenomena still relatively recent. |
first_indexed | 2024-12-13T01:31:23Z |
format | Article |
id | doaj.art-1a71f65ce5ec4763a4d22b00cad21f00 |
institution | Directory Open Access Journal |
issn | 1980-4865 |
language | English |
last_indexed | 2024-12-13T01:31:23Z |
publishDate | 2017-01-01 |
publisher | Escola Superior de Propaganda e Marketing - ESPM |
record_format | Article |
series | Internext: Revista Eletrônica de Negócios Internacionais |
spelling | doaj.art-1a71f65ce5ec4763a4d22b00cad21f002022-12-22T00:04:00ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652017-01-01113364810.18568/1980-4865.11336-48222Influences of international experience and business diversification in internationalization degree of Brazilian MultinationalsIvano Ribeiro0Fernando Antonio Ribeiro Serra1Geysler Rogis Flor Bertolini2Universidade Nove de Julho; Universidade Estadual do Oeste do Paraná.Universidade Nove de JulhoUniversidade Estadual do Oeste do Paraná.This article is positioned in the literature on the internationalization process of Brazilian multinational companies. As some multinational companies internationalize with greater speed and have better performance than others, this study, the effects were examined two-dimensional - The time of international experience and business diversification - the degree of internationalization of Brazilian multinationals. For the research we used secondary data from the Transnationality Index of Brazilian Companies of the Fundação Dom Cabral (FDC), Brazilian Multinational Observatory of the Escola Superior de Propaganda e Marketing (ESPM), as well as information of the BM&FBovespa and the fields of internet of the 43 surveyed companies and their subsidiaries. The results indicate that the diversification of the company's business is positively related to the degree of internationalization. The previous international experience does not seem to be a predictor of the degree of internationalization, which may relate to the internationalization process of Brazilian multinationals be a phenomena still relatively recent.https://internext.espm.br/internext/article/view/353estratégianegócios internacionaisíndice de transnacionalidade |
spellingShingle | Ivano Ribeiro Fernando Antonio Ribeiro Serra Geysler Rogis Flor Bertolini Influences of international experience and business diversification in internationalization degree of Brazilian Multinationals Internext: Revista Eletrônica de Negócios Internacionais estratégia negócios internacionais índice de transnacionalidade |
title | Influences of international experience and business diversification in internationalization degree of Brazilian Multinationals |
title_full | Influences of international experience and business diversification in internationalization degree of Brazilian Multinationals |
title_fullStr | Influences of international experience and business diversification in internationalization degree of Brazilian Multinationals |
title_full_unstemmed | Influences of international experience and business diversification in internationalization degree of Brazilian Multinationals |
title_short | Influences of international experience and business diversification in internationalization degree of Brazilian Multinationals |
title_sort | influences of international experience and business diversification in internationalization degree of brazilian multinationals |
topic | estratégia negócios internacionais índice de transnacionalidade |
url | https://internext.espm.br/internext/article/view/353 |
work_keys_str_mv | AT ivanoribeiro influencesofinternationalexperienceandbusinessdiversificationininternationalizationdegreeofbrazilianmultinationals AT fernandoantonioribeiroserra influencesofinternationalexperienceandbusinessdiversificationininternationalizationdegreeofbrazilianmultinationals AT geyslerrogisflorbertolini influencesofinternationalexperienceandbusinessdiversificationininternationalizationdegreeofbrazilianmultinationals |