Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay
<p><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;" lang=&qu...
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| Format: | Article |
| Language: | English |
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CentMa
2011-02-01
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| Series: | International Journal on Food System Dynamics |
| Subjects: | |
| Online Access: | http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/100 |
| _version_ | 1811341412135862272 |
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| author | Terhi Latvala |
| author_facet | Terhi Latvala |
| author_sort | Terhi Latvala |
| collection | DOAJ |
| description | <p><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;" lang="EN-GB">This paper analysed factors contributing to consumers’ willingness to pay (WTP) for increased quality information. The empirical scope of the study was restricted to beef, because the beef labelling system enables reliable tracing of quality attributes. The results showed that consumer perceptions of specific risks in food partly explain their WTP. Also negative experiences heard from other people increased the probability of WTP. Trust seems to be extremely significant factor in WTP models. This study implies that the majority of the respondents trust the food safety authorities and the co-operation of all stakeholders in the food chain.</span></p> |
| first_indexed | 2024-04-13T18:55:11Z |
| format | Article |
| id | doaj.art-1a720e13eb2f43f3b94008b8b4544bf1 |
| institution | Directory Open Access Journal |
| issn | 1869-6945 |
| language | English |
| last_indexed | 2024-04-13T18:55:11Z |
| publishDate | 2011-02-01 |
| publisher | CentMa |
| record_format | Article |
| series | International Journal on Food System Dynamics |
| spelling | doaj.art-1a720e13eb2f43f3b94008b8b4544bf12022-12-22T02:34:16ZengCentMaInternational Journal on Food System Dynamics1869-69452011-02-011429530481Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to PayTerhi Latvala0MTT Agrifood Research<p><span style="font-family: "Times New Roman","serif"; font-size: 12pt; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-GB; mso-fareast-language: EN-GB; mso-bidi-language: AR-SA;" lang="EN-GB">This paper analysed factors contributing to consumers’ willingness to pay (WTP) for increased quality information. The empirical scope of the study was restricted to beef, because the beef labelling system enables reliable tracing of quality attributes. The results showed that consumer perceptions of specific risks in food partly explain their WTP. Also negative experiences heard from other people increased the probability of WTP. Trust seems to be extremely significant factor in WTP models. This study implies that the majority of the respondents trust the food safety authorities and the co-operation of all stakeholders in the food chain.</span></p>http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/100risktrustinformationbeefwillingness to pay |
| spellingShingle | Terhi Latvala Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay International Journal on Food System Dynamics risk trust information beef willingness to pay |
| title | Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay |
| title_full | Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay |
| title_fullStr | Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay |
| title_full_unstemmed | Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay |
| title_short | Risk, Information, and Trust in the Food Chain: Factors Explaining Consumer Willingness to Pay |
| title_sort | risk information and trust in the food chain factors explaining consumer willingness to pay |
| topic | risk trust information beef willingness to pay |
| url | http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/100 |
| work_keys_str_mv | AT terhilatvala riskinformationandtrustinthefoodchainfactorsexplainingconsumerwillingnesstopay |