‘Great Stuff!’
In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisual heritage from the 20th century. This article analyses the curational strategies of this channel as developed by the German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supp...
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| Format: | Article |
| Language: | English |
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Netherlands Institute for Sound and Vision
2018-05-01
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| Series: | VIEW Journal of European Television History and Culture |
| Online Access: | https://www.viewjournal.eu/article/10.18146/2213-0969.2018.jethc139/ |
| _version_ | 1811252669702995968 |
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| author | Müller, Eggo |
| author_facet | Müller, Eggo |
| author_sort | Müller, Eggo |
| collection | DOAJ |
| description | In 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisual heritage from the 20th century. This article analyses the curational strategies of this channel as developed by the German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supposed user expectations. This article argues that, in the context of YouTube’s commercial ecosystem, Mediakraft’s curation emphasizes celebrities, spectacular historical events, and curiosities to attract users online. |
| first_indexed | 2024-04-12T16:38:22Z |
| format | Article |
| id | doaj.art-1a7528c984a34cc19030557a2c1a23f8 |
| institution | Directory Open Access Journal |
| issn | 2213-0969 |
| language | English |
| last_indexed | 2024-04-12T16:38:22Z |
| publishDate | 2018-05-01 |
| publisher | Netherlands Institute for Sound and Vision |
| record_format | Article |
| series | VIEW Journal of European Television History and Culture |
| spelling | doaj.art-1a7528c984a34cc19030557a2c1a23f82022-12-22T03:24:53ZengNetherlands Institute for Sound and VisionVIEW Journal of European Television History and Culture2213-09692018-05-017131910.18146/2213-0969.2018.jethc139‘Great Stuff!’Müller, EggoIn 2014, British Pathé launched its YouTube channel with more than 85,000 items of audiovisual heritage from the 20th century. This article analyses the curational strategies of this channel as developed by the German multi-channel network Mediakraft in consideration of YouTube’s algorithms and supposed user expectations. This article argues that, in the context of YouTube’s commercial ecosystem, Mediakraft’s curation emphasizes celebrities, spectacular historical events, and curiosities to attract users online.https://www.viewjournal.eu/article/10.18146/2213-0969.2018.jethc139/ |
| spellingShingle | Müller, Eggo ‘Great Stuff!’ VIEW Journal of European Television History and Culture |
| title | ‘Great Stuff!’ |
| title_full | ‘Great Stuff!’ |
| title_fullStr | ‘Great Stuff!’ |
| title_full_unstemmed | ‘Great Stuff!’ |
| title_short | ‘Great Stuff!’ |
| title_sort | great stuff |
| url | https://www.viewjournal.eu/article/10.18146/2213-0969.2018.jethc139/ |
| work_keys_str_mv | AT mullereggo greatstuff |