Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)

Study of the Effect of Brand Equity Drivers on University Brand Resonance (Case Study:Amir Kabir university, Sharif university, Tarbiat Modares university, Tehran university)

Branding in business of institutions of higher education is one of the issues that recently have been attracted by many researchers and therefore administrators must conduct in depth studies and take effective steps in order to devise a brand strategy so that they can make a strong brand for univers...

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Bibliographic Details
Main Authors: mojtaba karimian, Hamid khodadad hosseini, Asqar moshabaki
Format: Article
Language:fas
Published: University of Isfahan 2015-06-01
Series:تحقیقات بازار یابی نوین
Subjects:
Brand resonance
Brand equity
Brand association
Brand awareness
Brand superiority
Brand affect
Brand loyalty
Brand identification.
Online Access:http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1379-2&slc_lang=en&sid=1

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