Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in Ghana

The Covid-19 pandemic disrupted mothers’ access to credible and reliable health information from their healthcare providers. However, the impact of the pandemic on maternal health information access among rural and urban mothers has not been studied, especially in the Global South. Guided by the cha...

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Main Authors: Sahar Khamis, Delight Jessica Agboada
Format: Article
Language:English
Published: Cogitatio 2023-02-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/6092
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author Sahar Khamis
Delight Jessica Agboada
author_facet Sahar Khamis
Delight Jessica Agboada
author_sort Sahar Khamis
collection DOAJ
description The Covid-19 pandemic disrupted mothers’ access to credible and reliable health information from their healthcare providers. However, the impact of the pandemic on maternal health information access among rural and urban mothers has not been studied, especially in the Global South. Guided by the channel complementarity theory, we examined the sources of maternal health information rural and urban Ghanaian mothers used during the pandemic. Specifically, we analyzed the role access to technology plays in determining the quantity and quality of maternal health information expectant mothers had during the pandemic. Through purposive and snowball sampling techniques, we recruited and conducted in-depth interviews with 15 mothers, eight from rural communities and seven from urban communities in Ghana. We thematically analyzed the data and found that rural and urban mothers used medical and non-medical sources to obtain maternal health information. While medical sources remained the most credible information source even amid the pandemic, the mothers equally appreciated the immense benefits of other sources, particularly the internet. Our findings also suggest that the motivations for using maternal health information sources complementarily were not limited to the mothers’ functional needs, level of interest, and source characteristics but also covered the mothers’ location, resources, and health information literacy levels.
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spelling doaj.art-1a96675b80994fdb83381fd9b3df18562023-02-28T10:09:51ZengCogitatioMedia and Communication2183-24392023-02-0111117318310.17645/mac.v11i1.60922934Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in GhanaSahar Khamis0Delight Jessica Agboada1Department of Communication, University of Maryland, College Park, USADepartment of Communication, University of Maryland, College Park, USAThe Covid-19 pandemic disrupted mothers’ access to credible and reliable health information from their healthcare providers. However, the impact of the pandemic on maternal health information access among rural and urban mothers has not been studied, especially in the Global South. Guided by the channel complementarity theory, we examined the sources of maternal health information rural and urban Ghanaian mothers used during the pandemic. Specifically, we analyzed the role access to technology plays in determining the quantity and quality of maternal health information expectant mothers had during the pandemic. Through purposive and snowball sampling techniques, we recruited and conducted in-depth interviews with 15 mothers, eight from rural communities and seven from urban communities in Ghana. We thematically analyzed the data and found that rural and urban mothers used medical and non-medical sources to obtain maternal health information. While medical sources remained the most credible information source even amid the pandemic, the mothers equally appreciated the immense benefits of other sources, particularly the internet. Our findings also suggest that the motivations for using maternal health information sources complementarily were not limited to the mothers’ functional needs, level of interest, and source characteristics but also covered the mothers’ location, resources, and health information literacy levels.https://www.cogitatiopress.com/mediaandcommunication/article/view/6092covid-19ghanamaternal health informationrural mothersurban mothers
spellingShingle Sahar Khamis
Delight Jessica Agboada
Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in Ghana
Media and Communication
covid-19
ghana
maternal health information
rural mothers
urban mothers
title Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in Ghana
title_full Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in Ghana
title_fullStr Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in Ghana
title_full_unstemmed Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in Ghana
title_short Maternal Health Information Disparities Amid Covid-19: Comparing Urban and Rural Expectant Mothers in Ghana
title_sort maternal health information disparities amid covid 19 comparing urban and rural expectant mothers in ghana
topic covid-19
ghana
maternal health information
rural mothers
urban mothers
url https://www.cogitatiopress.com/mediaandcommunication/article/view/6092
work_keys_str_mv AT saharkhamis maternalhealthinformationdisparitiesamidcovid19comparingurbanandruralexpectantmothersinghana
AT delightjessicaagboada maternalhealthinformationdisparitiesamidcovid19comparingurbanandruralexpectantmothersinghana