The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speeches
This paper examines Saulos Klaus Chilima’s (henceforth referred to as Chilima) use of Chichewa proverbs during the Malawi 2019 presidential election campaign period as a campaign tool. It seeks to highlight how Chilima (re)used Chichewa proverbs to solicit voters for himself and discredit his oppon...
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| Format: | Article |
| Language: | deu |
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University of Warsaw Press
2023-12-01
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| Series: | Studies in African Languages and Cultures |
| Subjects: | |
| Online Access: | https://salc.uw.edu.pl/index.php/SALC/article/view/333 |
| _version_ | 1797374821543182336 |
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| author | Deborah Ndalama-Mtawali Mervis Kamanga |
| author_facet | Deborah Ndalama-Mtawali Mervis Kamanga |
| author_sort | Deborah Ndalama-Mtawali |
| collection | DOAJ |
| description |
This paper examines Saulos Klaus Chilima’s (henceforth referred to as Chilima) use of Chichewa proverbs during the Malawi 2019 presidential election campaign period as a campaign tool. It seeks to highlight how Chilima (re)used Chichewa proverbs to solicit voters for himself and discredit his opponents in the presidential race. The study uses the Conceptual Metaphor Theory, and seeks to identify metaphors generated by the proverbs that Chilima uses and map them across domains. Further, the study demonstrates how the meanings mapped across domains relate to his political campaign for presidency. The results indicate that the political context which he created by the usage of the proverbs narrowed and refocused the proverbs’ meaning in such a way that his political ideas were understood through cultural lens. This was done through the metaphors that the proverbs generated. Chilima drew from the source domains that people are familiar with, such as family, building, animals, and humans. These metaphors along with the entire speech context of the proverb helped Chilima persuade voters. The study concludes that proverbs and the metaphors they generate can be a political tool for campaigning for oneself and de-campaigning against opponents.
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| first_indexed | 2024-03-08T19:11:16Z |
| format | Article |
| id | doaj.art-1ab52d06a6844bffb9da3a4ec4835eb4 |
| institution | Directory Open Access Journal |
| issn | 2545-2134 2657-4187 |
| language | deu |
| last_indexed | 2024-03-08T19:11:16Z |
| publishDate | 2023-12-01 |
| publisher | University of Warsaw Press |
| record_format | Article |
| series | Studies in African Languages and Cultures |
| spelling | doaj.art-1ab52d06a6844bffb9da3a4ec4835eb42023-12-27T11:24:00ZdeuUniversity of Warsaw PressStudies in African Languages and Cultures2545-21342657-41872023-12-015710.32690/SALC57.5The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speechesDeborah Ndalama-Mtawali0Mervis Kamanga1Mzuzu University, MalawiUniversity of Malawi This paper examines Saulos Klaus Chilima’s (henceforth referred to as Chilima) use of Chichewa proverbs during the Malawi 2019 presidential election campaign period as a campaign tool. It seeks to highlight how Chilima (re)used Chichewa proverbs to solicit voters for himself and discredit his opponents in the presidential race. The study uses the Conceptual Metaphor Theory, and seeks to identify metaphors generated by the proverbs that Chilima uses and map them across domains. Further, the study demonstrates how the meanings mapped across domains relate to his political campaign for presidency. The results indicate that the political context which he created by the usage of the proverbs narrowed and refocused the proverbs’ meaning in such a way that his political ideas were understood through cultural lens. This was done through the metaphors that the proverbs generated. Chilima drew from the source domains that people are familiar with, such as family, building, animals, and humans. These metaphors along with the entire speech context of the proverb helped Chilima persuade voters. The study concludes that proverbs and the metaphors they generate can be a political tool for campaigning for oneself and de-campaigning against opponents. https://salc.uw.edu.pl/index.php/SALC/article/view/333ChilimaChichewa proverbspolitical speechescampaignelectionsconceptual metaphor |
| spellingShingle | Deborah Ndalama-Mtawali Mervis Kamanga The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speeches Studies in African Languages and Cultures Chilima Chichewa proverbs political speeches campaign elections conceptual metaphor |
| title | The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speeches |
| title_full | The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speeches |
| title_fullStr | The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speeches |
| title_full_unstemmed | The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speeches |
| title_short | The use of Chichewa proverbs as a political campaign tool in Saulos Klaus Chilima’s speeches |
| title_sort | use of chichewa proverbs as a political campaign tool in saulos klaus chilima s speeches |
| topic | Chilima Chichewa proverbs political speeches campaign elections conceptual metaphor |
| url | https://salc.uw.edu.pl/index.php/SALC/article/view/333 |
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