Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain

Mediating role of corporate reputation in the relationship between corporate social responsibility and repurchase intention: A case study of McDonald’s fast food restaurant chain

This study builds on a strong theoretical background to investigate the relationship between Corporate Social Responsibility (CSR) and consumer repurchase intention through a corporate reputation for McDonald’s distribution channel in Viet Nam. The study was carried out using two methods, qualitativ...

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Bibliographic Details
Main Authors: Nguyen Minh Ha, Le Quoc Phong, Tran Kiem Viet Thang, Huynh Luong Tam, Tran Hai Dang, Nguyen Thi Mai Hoa
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2022-06-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
csr
corporate reputation
fast food restaurant
mcdonald’s repurchase intention
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2259

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