The effect of total quality management on marketing educational services in Saudi universities
This study aims to identify the effect of Total Quality Management (TQM) on the marketing of educational services, by examining the views of employees at Prince Sattam bin Abdulaziz University and customers on the quality of services provided at the university and its relationship to marketing. The...
| Κύριος συγγραφέας: | |
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
Growing Science
2020-03-01
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| Σειρά: | Management Science Letters |
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| Διαθέσιμο Online: | http://www.growingscience.com/msl/Vol10/msl_2020_52.pdf |