Towards Inferring Influential Facebook Users

Because of the complexity of the actors and the relationships between them, social networks are always represented by graphs. This structure makes it possible to analyze the effectiveness of the network for the social actors who are there. This work presents a social network analysis approach that f...

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Main Authors: Suleiman Ali Alsaif, Adel Hidri, Minyar Sassi Hidri
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Computers
Subjects:
Online Access:https://www.mdpi.com/2073-431X/10/5/62
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author Suleiman Ali Alsaif
Adel Hidri
Minyar Sassi Hidri
author_facet Suleiman Ali Alsaif
Adel Hidri
Minyar Sassi Hidri
author_sort Suleiman Ali Alsaif
collection DOAJ
description Because of the complexity of the actors and the relationships between them, social networks are always represented by graphs. This structure makes it possible to analyze the effectiveness of the network for the social actors who are there. This work presents a social network analysis approach that focused on processing Facebook pages and users who react to posts to infer influential people. In our study, we are particularly interested in studying the relationships between the posts of the page, and the reactions of fans (users) towards these posts. The topics covered include data crawling, graph modeling, and exploratory analysis using statistical tools and machine learning algorithms. We seek to detect influential people in the sense that the influence of a Facebook user lies in their ability to transmit and disseminate information. Once determined, these users have an impact on business for a specific brand. The proposed exploratory analysis has shown that the network structure and its properties have important implications for the outcome of interest.
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spelling doaj.art-1ae9f558f4d64c87b63ef34cb5065c8a2023-11-21T18:52:18ZengMDPI AGComputers2073-431X2021-05-011056210.3390/computers10050062Towards Inferring Influential Facebook UsersSuleiman Ali Alsaif0Adel Hidri1Minyar Sassi Hidri2Computer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaComputer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaComputer Department, Deanship of Preparatory Year and Supporting Studies, Imam Abdulrahman Bin Faisal University, P.O. Box 1982, Dammam 31441, Saudi ArabiaBecause of the complexity of the actors and the relationships between them, social networks are always represented by graphs. This structure makes it possible to analyze the effectiveness of the network for the social actors who are there. This work presents a social network analysis approach that focused on processing Facebook pages and users who react to posts to infer influential people. In our study, we are particularly interested in studying the relationships between the posts of the page, and the reactions of fans (users) towards these posts. The topics covered include data crawling, graph modeling, and exploratory analysis using statistical tools and machine learning algorithms. We seek to detect influential people in the sense that the influence of a Facebook user lies in their ability to transmit and disseminate information. Once determined, these users have an impact on business for a specific brand. The proposed exploratory analysis has shown that the network structure and its properties have important implications for the outcome of interest.https://www.mdpi.com/2073-431X/10/5/62social networksgraphsdata crawlingfacebookmachine learningdata visualization
spellingShingle Suleiman Ali Alsaif
Adel Hidri
Minyar Sassi Hidri
Towards Inferring Influential Facebook Users
Computers
social networks
graphs
data crawling
facebook
machine learning
data visualization
title Towards Inferring Influential Facebook Users
title_full Towards Inferring Influential Facebook Users
title_fullStr Towards Inferring Influential Facebook Users
title_full_unstemmed Towards Inferring Influential Facebook Users
title_short Towards Inferring Influential Facebook Users
title_sort towards inferring influential facebook users
topic social networks
graphs
data crawling
facebook
machine learning
data visualization
url https://www.mdpi.com/2073-431X/10/5/62
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