A változó szociokulturális környezet tükröződése a nyelvi tájképben, Hódmezővásárhely példáján. [Reflections of the changing socio-cultural environment on the linguistic landscape in a Hungarian town named Hódmezővásárhely]
In Hungary, practices of naming shops and services, as these names typically reflect the social characteristics of a historical era, have changed from time to time in the 20th–21st centuries. This paper presents the name-giving practices concerning shops in Hódmezvásárhely in three different peri...
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| Format: | Article |
| Language: | Hungarian |
| Published: |
Society of Hungarian Linguistics; Institute of Hungarian Linguistics and Finno-Ugric Studies of ELTE University
2013-12-01
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| Series: | Névtani Értesítő |
| Subjects: | |
| Online Access: | http://hdl.handle.net/10831/8848 |
| Summary: | In Hungary, practices of naming shops and services, as these names typically reflect the social
characteristics of a historical era, have changed from time to time in the 20th–21st centuries. This
paper presents the name-giving practices concerning shops in Hódmezvásárhely in three different
periods: from the beginning of the 20th century to the Second World War (1900–1944), in the socialist
era (1945–1989) and in the present day, at the beginning of the 21st century. The characteristics
of the name-giving practices are explored with the help of visual and written documentation. Data clarify what trends have dominated in naming shops and services in each period, how namegiving
practices have changed and to what extent earlier practices have survived until now. This
research gives special attention to the appearance of words of foreign (especially English) origin in
names – a characteristic present-day feature hardly observable before the change of the political
regime in Hungary. |
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| ISSN: | 0139-2190 2064-7484 |