From the corporate culture of national university to the global university: the case of the RUDN University
The relevance of the research is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2021-12-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/viewFile/26014/19189 |
| _version_ | 1823944994036121600 |
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| author | Anna V. Glagoleva Yuliya N. Zemskaya Evgeniya A. Kuznetsova |
| author_facet | Anna V. Glagoleva Yuliya N. Zemskaya Evgeniya A. Kuznetsova |
| author_sort | Anna V. Glagoleva |
| collection | DOAJ |
| description | The relevance of the research is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international infosphere. This process based on many factors, one of which is the corporate culture (CC) of the university, and the study is concerned with the exploration of its features. The main characteristics of the concept of global university and the description of the features of the CC of the university are given. The results of the study of CC of the RUDN University, that were received in 2019 through a survey of teachers, staff and students of the university, are presented. In conclusion, the recommendations on how to transform the CC of a university so that it allows to form its brand in the global educational space are formulated. These recommendations will be useful to any university that works in Russia or enters the global education market. |
| first_indexed | 2024-12-17T08:16:37Z |
| format | Article |
| id | doaj.art-1aef122584cc4d9e9f47425ca0608ff2 |
| institution | Directory Open Access Journal |
| issn | 2313-2329 2408-8986 |
| language | English |
| last_indexed | 2024-12-17T08:16:37Z |
| publishDate | 2021-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Economics |
| spelling | doaj.art-1aef122584cc4d9e9f47425ca0608ff22022-12-21T21:57:03ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862021-12-01291647510.22363/2313-2329-2021-29-1-64-7519882From the corporate culture of national university to the global university: the case of the RUDN UniversityAnna V. Glagoleva0Yuliya N. Zemskaya1Evgeniya A. Kuznetsova2Peoples’ Friendship University of Russia (RUDN University)Peoples’ Friendship University of Russia (RUDN University)Peoples’ Friendship University of Russia (RUDN University)The relevance of the research is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international infosphere. This process based on many factors, one of which is the corporate culture (CC) of the university, and the study is concerned with the exploration of its features. The main characteristics of the concept of global university and the description of the features of the CC of the university are given. The results of the study of CC of the RUDN University, that were received in 2019 through a survey of teachers, staff and students of the university, are presented. In conclusion, the recommendations on how to transform the CC of a university so that it allows to form its brand in the global educational space are formulated. These recommendations will be useful to any university that works in Russia or enters the global education market.http://journals.rudn.ru/economics/article/viewFile/26014/19189corporate cultureuniversityglobal universitycorporate communicationscorporate valuesuniversity brand |
| spellingShingle | Anna V. Glagoleva Yuliya N. Zemskaya Evgeniya A. Kuznetsova From the corporate culture of national university to the global university: the case of the RUDN University RUDN Journal of Economics corporate culture university global university corporate communications corporate values university brand |
| title | From the corporate culture of national university to the global university: the case of the RUDN University |
| title_full | From the corporate culture of national university to the global university: the case of the RUDN University |
| title_fullStr | From the corporate culture of national university to the global university: the case of the RUDN University |
| title_full_unstemmed | From the corporate culture of national university to the global university: the case of the RUDN University |
| title_short | From the corporate culture of national university to the global university: the case of the RUDN University |
| title_sort | from the corporate culture of national university to the global university the case of the rudn university |
| topic | corporate culture university global university corporate communications corporate values university brand |
| url | http://journals.rudn.ru/economics/article/viewFile/26014/19189 |
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