Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA

Socio-technical systems and trust transfer in live streaming e-commerce: analyzing stickiness and purchase intentions with SEM-fsQCA

Live streaming has gained substantial significance in the e-commerce realm, attracting the attention of scholars due to its profound impact on the consumer decision-making journey. However, previous studies have not sufficiently investigated into the complex of marketing strategies through trust tra...

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Bibliographic Details
Main Authors: Yu-Hsin Chang, Andri Dayarana K. Silalahi, Ixora Javanisa Eunike, Dalianus Riantama
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-02-01
Series:Frontiers in Communication
Subjects:
e-commerce
fsQCA
live streaming
socio-technical system theory
trust transfer
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2024.1305409/full

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