'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE
The development of tourist destinations in this digital era focuses on using technology to develop successful tourism recovery during the pandemic era. We use this principle to develop a tourism strategy using 3D animated videos to introduce Juron Village as a tourist village. Specifically, this stu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta
2021-07-01
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| Series: | Capture |
| Subjects: | |
| Online Access: | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/3572 |
| _version_ | 1818194838898606080 |
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| author | Aries Budi Marwanto Damar Tri Afrianto Nur Rahmat Ardi Chandra Dwi Atmaja |
| author_facet | Aries Budi Marwanto Damar Tri Afrianto Nur Rahmat Ardi Chandra Dwi Atmaja |
| author_sort | Aries Budi Marwanto |
| collection | DOAJ |
| description | The development of tourist destinations in this digital era focuses on using technology to develop successful tourism recovery during the pandemic era. We use this principle to develop a tourism strategy using 3D animated videos to introduce Juron Village as a tourist village. Specifically, this study analyzes the visual strategy of a 3D animation video entitled "Monumen Kreweng" using Marty Neumeier's visual branding analysis. The findings provide insight into the animated video's visual branding strategies, including differentiation, collaboration, innovation, validation, and cultivation. The differentiation is found in the work of the Kreweng monument as the focal point of attention and local wisdom, followed by validation through the use of social media platforms to solicit consumer feedback on visual branding. Finally, the cultivation concept encourages various stakeholders to participate in realizing Juron Village's tourism branding. |
| first_indexed | 2024-12-12T01:08:40Z |
| format | Article |
| id | doaj.art-1b0907a93750473a8a9045038eb6e8ae |
| institution | Directory Open Access Journal |
| issn | 2086-308X 2338-428X |
| language | English |
| last_indexed | 2024-12-12T01:08:40Z |
| publishDate | 2021-07-01 |
| publisher | Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Surakarta |
| record_format | Article |
| series | Capture |
| spelling | doaj.art-1b0907a93750473a8a9045038eb6e8ae2022-12-22T00:43:31ZengJurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) SurakartaCapture2086-308X2338-428X2021-07-0112219620610.33153/capture.v12i2.35722727'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGEAries Budi Marwanto0Damar Tri Afrianto1Nur Rahmat Ardi Chandra Dwi Atmaja2Institut Seni Indonesia (ISI) SurakartaInstitut Teknologi Telkom PurwokertoInstitut Seni Indonesia (ISI) SurakartaThe development of tourist destinations in this digital era focuses on using technology to develop successful tourism recovery during the pandemic era. We use this principle to develop a tourism strategy using 3D animated videos to introduce Juron Village as a tourist village. Specifically, this study analyzes the visual strategy of a 3D animation video entitled "Monumen Kreweng" using Marty Neumeier's visual branding analysis. The findings provide insight into the animated video's visual branding strategies, including differentiation, collaboration, innovation, validation, and cultivation. The differentiation is found in the work of the Kreweng monument as the focal point of attention and local wisdom, followed by validation through the use of social media platforms to solicit consumer feedback on visual branding. Finally, the cultivation concept encourages various stakeholders to participate in realizing Juron Village's tourism branding.https://jurnal.isi-ska.ac.id/index.php/capture/article/view/35723d animationvideovisual brandingtourism |
| spellingShingle | Aries Budi Marwanto Damar Tri Afrianto Nur Rahmat Ardi Chandra Dwi Atmaja 'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE Capture 3d animation video visual branding tourism |
| title | 'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE |
| title_full | 'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE |
| title_fullStr | 'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE |
| title_full_unstemmed | 'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE |
| title_short | 'MONUMEN KREWENG' 3D ANIMATION VIDEO AS A VISUAL BRANDING STRATEGY FOR JURON TOURIST VILLAGE |
| title_sort | monumen kreweng 3d animation video as a visual branding strategy for juron tourist village |
| topic | 3d animation video visual branding tourism |
| url | https://jurnal.isi-ska.ac.id/index.php/capture/article/view/3572 |
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