Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South Africa

Since the pandemic started in early 2020, the sale of bicycles, especially electric bikes, has seen a huge spike. More and more people want to be outside and explore their natural environment, and what better way to do it than on an e-mountain bike. E-mountain biking, also known as pedelecs or power...

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Main Author: Antje Jansen Van Vuren
Format: Article
Language:English
Published: AfricaJournals 2022-05-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/5_11_se1_565-577.pdf
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author Antje Jansen Van Vuren
author_facet Antje Jansen Van Vuren
author_sort Antje Jansen Van Vuren
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description Since the pandemic started in early 2020, the sale of bicycles, especially electric bikes, has seen a huge spike. More and more people want to be outside and explore their natural environment, and what better way to do it than on an e-mountain bike. E-mountain biking, also known as pedelecs or power-assisted bicycles, is an activity of riding an off-road bike with an integrated motor that assists the rider when pedalling on off-road trails. E-mountain biking offers an opportunity for a day-long adventure, using the rural landscape as a more dynamic stage. South Africa, with its diverse environment and ideal climate, is a location that lends itself to active and adventure tourism. An advantage of this type of travel is that it offers the opportunity to explore an environment in a different way while practising physical activity. The tourist is not only an observer, but also becomes part of the environment. E-mountain biking can be a major role player in active and adventure tourism, where it can be seen as responsible travel to unexplored areas, and encourages greater physical and mental participation of tourists. The current trend towards e-mountain bikes is increasingly being addressed by tourism destinations. Experts predict that e-mountain bikes will bring new types of mountain bike guests, since they make mountain biking possible for all age groups, due to the reduced physical effort needed. This paper will hopefully lay the foundation for future research on the development and sustainability of e-mountain biking as part of active and adventure tourism.
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spelling doaj.art-1b11245d971f430f988563331b8c7f1b2022-12-22T00:40:03ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2022-05-0111SE1565577https://doi.org/10.46222/ajhtl.19770720.243Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South AfricaAntje Jansen Van Vuren0https://orcid.org/0000-0001-6646-8878Department of Tourism and Integrated Communication, Vaal University of TechnologySince the pandemic started in early 2020, the sale of bicycles, especially electric bikes, has seen a huge spike. More and more people want to be outside and explore their natural environment, and what better way to do it than on an e-mountain bike. E-mountain biking, also known as pedelecs or power-assisted bicycles, is an activity of riding an off-road bike with an integrated motor that assists the rider when pedalling on off-road trails. E-mountain biking offers an opportunity for a day-long adventure, using the rural landscape as a more dynamic stage. South Africa, with its diverse environment and ideal climate, is a location that lends itself to active and adventure tourism. An advantage of this type of travel is that it offers the opportunity to explore an environment in a different way while practising physical activity. The tourist is not only an observer, but also becomes part of the environment. E-mountain biking can be a major role player in active and adventure tourism, where it can be seen as responsible travel to unexplored areas, and encourages greater physical and mental participation of tourists. The current trend towards e-mountain bikes is increasingly being addressed by tourism destinations. Experts predict that e-mountain bikes will bring new types of mountain bike guests, since they make mountain biking possible for all age groups, due to the reduced physical effort needed. This paper will hopefully lay the foundation for future research on the development and sustainability of e-mountain biking as part of active and adventure tourism.https://www.ajhtl.com/uploads/7/1/6/3/7163688/5_11_se1_565-577.pdfniche tourismadventure tourismactive tourismmountain bikinge-mountain biking
spellingShingle Antje Jansen Van Vuren
Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South Africa
African Journal of Hospitality, Tourism and Leisure
niche tourism
adventure tourism
active tourism
mountain biking
e-mountain biking
title Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South Africa
title_full Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South Africa
title_fullStr Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South Africa
title_full_unstemmed Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South Africa
title_short Examining E-mountain Biking as Part of the Active and Adventure Tourism Market in South Africa
title_sort examining e mountain biking as part of the active and adventure tourism market in south africa
topic niche tourism
adventure tourism
active tourism
mountain biking
e-mountain biking
url https://www.ajhtl.com/uploads/7/1/6/3/7163688/5_11_se1_565-577.pdf
work_keys_str_mv AT antjejansenvanvuren examiningemountainbikingaspartoftheactiveandadventuretourismmarketinsouthafrica