RELIGIOSITY AS AN INTERVENING VARIABLE IN THE CONSUMPTION PATTERN OF MOSLEM COMMUNITY
Consumption is one of the basic indicators of human’s life. The level of human satisfaction is always influenced by the level of economic and social change in the culture of a region. According to Kotler, religion is part of a culture that can shape people's behavior. The purpose of this study...
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| Format: | Article |
| Language: | English |
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iVolga Press
2018-04-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
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| Online Access: | https://rjoas.com/issue-2018-04/article_23.pdf |
| Summary: | Consumption is one of the basic indicators of human’s life. The level of human satisfaction is always influenced by the level of economic and social change in the culture of a region. According to Kotler, religion is part of a culture that can shape people's behavior. The purpose of this study is to analyze the influence of contextual factors and religiosity on food consumption patterns in Bandar Lampung, as well as to investigate the religiosity variables as an intervening variable on the contextual factors on food consumption patterns in Bandar Lampung. The results of the analysis showed that the relative and contextual factors cannot influence the consumers' buying behavior directly but influence the religiosity (as an intervening variable) and the pattern of consumption indirectly. |
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| ISSN: | 2226-1184 |