PERILAKU PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) DI PUSAT PERBENJAAN MODERN DI SURABAYA
<p>The aim of this research was to analyze the infuence of the fashion <br />involvement and money available toward the impulse buying behaviors <br />through positive emotion. The research was conducted in the biggest shopping center in Surabaya with the samples of 218 samples. Th...
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| Format: | Article |
| Language: | Indonesian |
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State Institute of Islamic Studies (IAIN) Tulungagung
2017-01-01
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| Series: | An-Nisbah: Jurnal Ekonomi Syariah |
| Online Access: | http://ejournal.iain-tulungagung.ac.id/index.php/nisbah/article/view/251 |