The influence of social commerce information sharing on purchase intention and perceived risk: the mediating role of customer relationship quality and the moderating role of online reviews in the Turkish market
Social commerce is an effective instrument for enterprises aiming to expand their customer base and enhance revenues. By mastering the implementation of social media platforms (SMPs) and surmounting the accompanying hurdles, brands may achieve significant achievements in social commerce. The ar...
| Автори: | , , , , |
|---|---|
| Формат: | Стаття |
| Мова: | English |
| Опубліковано: |
Growing Science
2025-01-01
|
| Серія: | International Journal of Data and Network Science |
| Онлайн доступ: | http://www.growingscience.com/ijds/Vol9/ijdns_2024_202.pdf |