A Bitmoji Marketing Campaign to Connect Students with Subject Librarians
The University at Albany Libraries Marketing Committee launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2020-04-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | http://bit.ly/MLJv4i1-Campaigns |
| _version_ | 1818605717208170496 |
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| author | Puzier, Lauren Norton, Tyler |
| author_facet | Puzier, Lauren Norton, Tyler |
| author_sort | Puzier, Lauren |
| collection | DOAJ |
| description | The University at Albany Libraries Marketing Committee launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of Bitmojis to promote subject librarians, identify hurdles to such promotion, present tips to get started, and outline the campaign’s growth. |
| first_indexed | 2024-12-16T13:59:24Z |
| format | Article |
| id | doaj.art-1b3a7c08b08c485b83f4708b97959d5e |
| institution | Directory Open Access Journal |
| issn | 2475-8116 |
| language | English |
| last_indexed | 2024-12-16T13:59:24Z |
| publishDate | 2020-04-01 |
| publisher | Marketing Libraries Journal |
| record_format | Article |
| series | Marketing Libraries Journal |
| spelling | doaj.art-1b3a7c08b08c485b83f4708b97959d5e2022-12-21T22:29:07ZengMarketing Libraries JournalMarketing Libraries Journal2475-81162020-04-01412232A Bitmoji Marketing Campaign to Connect Students with Subject LibrariansPuzier, Lauren0Norton, Tyler1University at Albany, SUNYUniversity at Albany, SUNYThe University at Albany Libraries Marketing Committee launched a campaign using Bitmojis, cartoon avatars, to connect students with their subject librarians and to increase awareness of the role of subject librarians and the services they provide. The Bitmoji mobile app was the fastest growing app in the United States among adults in 2017; therefore, Bitmojis offered a potentially popular and recognizable way to represent subject librarians. Bitmojis are also highly versatile: they can be personalized, they offer librarians a digital likeness, and they lend themselves to a variety of other formats both physical and digital. This article will introduce the use of Bitmojis to promote subject librarians, identify hurdles to such promotion, present tips to get started, and outline the campaign’s growth.http://bit.ly/MLJv4i1-Campaignsacademic librariesbitmojiuser perceptiondigital marketingmarketing campaignscase studiesmarketing campaign case studies |
| spellingShingle | Puzier, Lauren Norton, Tyler A Bitmoji Marketing Campaign to Connect Students with Subject Librarians Marketing Libraries Journal academic libraries bitmoji user perception digital marketing marketing campaigns case studies marketing campaign case studies |
| title | A Bitmoji Marketing Campaign to Connect Students with Subject Librarians |
| title_full | A Bitmoji Marketing Campaign to Connect Students with Subject Librarians |
| title_fullStr | A Bitmoji Marketing Campaign to Connect Students with Subject Librarians |
| title_full_unstemmed | A Bitmoji Marketing Campaign to Connect Students with Subject Librarians |
| title_short | A Bitmoji Marketing Campaign to Connect Students with Subject Librarians |
| title_sort | bitmoji marketing campaign to connect students with subject librarians |
| topic | academic libraries bitmoji user perception digital marketing marketing campaigns case studies marketing campaign case studies |
| url | http://bit.ly/MLJv4i1-Campaigns |
| work_keys_str_mv | AT puzierlauren abitmojimarketingcampaigntoconnectstudentswithsubjectlibrarians AT nortontyler abitmojimarketingcampaigntoconnectstudentswithsubjectlibrarians AT puzierlauren bitmojimarketingcampaigntoconnectstudentswithsubjectlibrarians AT nortontyler bitmojimarketingcampaigntoconnectstudentswithsubjectlibrarians |