How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan

Tourist destination image is important for strategic marketing and tourist choice. While many studies focus on images and their influencing factors, images are wrongly considered only for sale, compromising local authenticity and local life. With a critical review of development plans and the result...

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Main Authors: Tu Han-Chun, Su Shew-Jiuan
Format: Article
Language:English
Published: EDP Sciences 2014-01-01
Series:SHS Web of Conferences
Online Access:http://dx.doi.org/10.1051/shsconf/20141201019
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author Tu Han-Chun
Su Shew-Jiuan
author_facet Tu Han-Chun
Su Shew-Jiuan
author_sort Tu Han-Chun
collection DOAJ
description Tourist destination image is important for strategic marketing and tourist choice. While many studies focus on images and their influencing factors, images are wrongly considered only for sale, compromising local authenticity and local life. With a critical review of development plans and the results of a questionnaire survey, this paper argues that images often stereotype and misplace tourist destination, in particularly for images brought about by structural forces. Islands are lands surrounded by ocean and often taken as full of marine and coastal resources and sceneries. In Penghu archipelago, marine environment is important for local livelihood and tourist destination. However, with the case of Erkan, we realize that, along with the evidence from interviews and surveys, most Erkan tourists do not come for its marine or natural resources. Erkan, as a fishing village, was turned into a tourism destination for tis vernacular architecture and folklore products irrelevant to its marine environment. With structural endeavours and official makeover of places, places are stereotyped and often become out of place.
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spelling doaj.art-1b40e43267994d76ac9ad7b2fa930ea52022-12-21T20:17:32ZengEDP SciencesSHS Web of Conferences2261-24242014-01-01120101910.1051/shsconf/20141201019shsconf_4ictr2014_01019How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, TaiwanTu Han-Chun0Su Shew-Jiuan1Adjunct Assistant Professor, Department of Applied History, National Chiayi UniversityProfessor, Department of Geography, National Taiwan Normal UniversityTourist destination image is important for strategic marketing and tourist choice. While many studies focus on images and their influencing factors, images are wrongly considered only for sale, compromising local authenticity and local life. With a critical review of development plans and the results of a questionnaire survey, this paper argues that images often stereotype and misplace tourist destination, in particularly for images brought about by structural forces. Islands are lands surrounded by ocean and often taken as full of marine and coastal resources and sceneries. In Penghu archipelago, marine environment is important for local livelihood and tourist destination. However, with the case of Erkan, we realize that, along with the evidence from interviews and surveys, most Erkan tourists do not come for its marine or natural resources. Erkan, as a fishing village, was turned into a tourism destination for tis vernacular architecture and folklore products irrelevant to its marine environment. With structural endeavours and official makeover of places, places are stereotyped and often become out of place.http://dx.doi.org/10.1051/shsconf/20141201019
spellingShingle Tu Han-Chun
Su Shew-Jiuan
How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan
SHS Web of Conferences
title How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan
title_full How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan
title_fullStr How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan
title_full_unstemmed How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan
title_short How Tourist Destinations Could Be Stereotyped and Misplaced by Structural Forces? - A Case of Penghu Archipelago, Taiwan
title_sort how tourist destinations could be stereotyped and misplaced by structural forces a case of penghu archipelago taiwan
url http://dx.doi.org/10.1051/shsconf/20141201019
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