Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech

Transportable identities are often extraneous in discourse, but they can be brought to the surface and made relevant, also as a means to persuade an audience. I discuss the case of the concession speech Hillary Rodham Clinton gave on June, 7th 2008 after she lost against Barack Obama in the Democrat...

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Main Author: Dorien Van De Mieroop
Format: Article
Language:deu
Published: Aarhus University 2010-10-01
Series:Hermes
Online Access:https://tidsskrift.dk/her/article/view/97331
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author Dorien Van De Mieroop
author_facet Dorien Van De Mieroop
author_sort Dorien Van De Mieroop
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description Transportable identities are often extraneous in discourse, but they can be brought to the surface and made relevant, also as a means to persuade an audience. I discuss the case of the concession speech Hillary Rodham Clinton gave on June, 7th 2008 after she lost against Barack Obama in the Democratic Primaries. In order to successfully reposition herself from an opponent to a supporter of Obama, Clinton draws on several aspects of her transportable identity to stress the similarity between herself and Obama. Next to focusing on the fact that they are both Democrats, Americans and human beings, she zooms in on their membership of two powerless groups: namely that of women and African Americans. Both from a historical and a personal perspective, these two categorizations of herself and Obama are presented in a highly persuasive way and create unity between the two former opponents. As such, I not only show how identity, which relates to the concept of ethos in classical rhetorical terms, is discursively constructed in a speech, but also how it serves the argumentational goal of repositioning oneself entirely.
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spelling doaj.art-1b483e0a50b94bff8975889841b73ff22022-12-22T01:05:45ZdeuAarhus UniversityHermes0904-16991903-17852010-10-01234410.7146/hjlcb.v23i44.97331Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession SpeechDorien Van De Mieroop0Lessius/KULeuven Sint-Andriesstraat 2 B-2000 AntwerpenTransportable identities are often extraneous in discourse, but they can be brought to the surface and made relevant, also as a means to persuade an audience. I discuss the case of the concession speech Hillary Rodham Clinton gave on June, 7th 2008 after she lost against Barack Obama in the Democratic Primaries. In order to successfully reposition herself from an opponent to a supporter of Obama, Clinton draws on several aspects of her transportable identity to stress the similarity between herself and Obama. Next to focusing on the fact that they are both Democrats, Americans and human beings, she zooms in on their membership of two powerless groups: namely that of women and African Americans. Both from a historical and a personal perspective, these two categorizations of herself and Obama are presented in a highly persuasive way and create unity between the two former opponents. As such, I not only show how identity, which relates to the concept of ethos in classical rhetorical terms, is discursively constructed in a speech, but also how it serves the argumentational goal of repositioning oneself entirely.https://tidsskrift.dk/her/article/view/97331
spellingShingle Dorien Van De Mieroop
Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech
Hermes
title Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech
title_full Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech
title_fullStr Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech
title_full_unstemmed Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech
title_short Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton’s 2008 Concession Speech
title_sort making transportable identities relevant as a persuasive device the case of hillary clinton s 2008 concession speech
url https://tidsskrift.dk/her/article/view/97331
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